UK Businesses Are Seeking Top Domain Names To Boost Company Value

UK businesses are seeking top domain names to boost company value.

11:48 20 August 2021

Notably, domain names are selling for significant sums across different industries in the web sector. For example, one athletic wear company domain recently sold for over €4,500. On a global scale, a top holiday domain site sold for over $3.1 million USD. With such high sales prices, business owners need to know how a strong domain name can increase their business value. This way, professionals looking to buy a domain name can better understand how this decision impacts their branding and marketing initiatives. Read on to learn about why UK businesses are seeking top domain names to boost company value.

 

Adds Professional Credibility

 

First, many UK businesses are seeking top domain names to add professional credibility for their company. Often, registered domain names are key for customers to recognize new companies as a formal business. Notably, customers may be discouraged to purchase goods and services from a business when they publish their site on a free hosting site. Typically, these sites feature the free hosting company name in the URL, rather than the business. For example, the free web hosting site might be called freeexample.com. In this case, the web URL may read "www.freeexample.com/businessname." This may signal to customers that the website is not a professional site, causing them to lose confidence in the brand. Therefore, many UK businesses are purchasing unique domain names to add professional credibility to their company.

 

Increases Web Presence Mobility

 

In addition, companies in the UK are also seeking top domains to increase their web presence mobility. By owning their own domain name, business owners can take the name with them if they transfer web hosts. Similarly, they can keep the name if they transition to their own in-house server as well. When companies do not own their domain name, they have to take a new URL, which can reduce brand effectiveness and search engine rankings. To purchase a domain name, businesses can use a domain broker service. With these services, business owners can work with expert consultants to find a unique name that meets business naming and budget needs. Additionally, some of the best domain brokers offer free consultations to discuss the market value of a business's domain acquisition. This way, UK companies can secure their web address mobility if they ever need to change web hosting providers. 

 

Improves Marketing And Visibility

 

Next, many UK companies are investing in strong domain names to improve their digital marketing and visibility. Typically, high-value domain names are short and easy to remember. Additionally, they usually describe the business's goods or services. With an intuitive web address, customers can find brands easily online. In addition, premium domain names can protect company names as well. Indeed, businesses can lose valuable customers if a competitor ends up with a domain name similar to the business. Therefore, many companies purchase multiple domain names to improve their accessibility. This way, customers can still find the brand if they misspell it or write a look-alike name. Fortunately, many registrars allow business websites to forward several domains to one URL. With this redirection, UK businesses can improve their marketing and visibility.

 

Establishes Brand Niche

 

Moreover, many companies in the UK are investing in strong domain names to establish their brand niche. Increasingly, companies are using domain extensions to communicate their business purpose to customers. Notably, many extensions are industry-specific to communicate to audiences what they should expect. For example, a business media website might register the domain business.com, as long as it is available. With this unique domain name, customers do not have to spend time guessing at what the business is offering. Thus, they will be more inclined to visit the site, if it is within their market interest. Of course, .com, .co, and .net are also great common domain extensions as well.

 

Boosts SEO

 

Furthermore, UK enterprises can also use their domain to boost search engine optimization (SEO). Ideally, business owners should base their domain name on their company brand. This way, users can find, remember, and share the company online. Of course, this strategy works best when brands are unique and established. If a business owner has a smaller brand, they might base their domain off of keywords around their services. Importantly, some major search engines do not give as much value to keyword domains as brand domains. Therefore, try to find a balance between company brand and service in the domain name.

 

UK businesses are seeking top domain names to boost company value. First, many companies are looking for a strong domain name to add professional credibility. Next, businesses are also investing in good domains to improve their marketing and visibility. In addition, a strong domain name can increase web presence mobility as well. Moreover, the right domain can establish company brand niche and boost SEO as well. Consider these points to learn about why UK businesses are seeking top domain names to boost company value.