Top 7 Ways to Grow Your D2C Company in 2022

Have you ever bought glasses from Warby Parker, Bombas socks, or American Giant? If so, you’ve dealt with a D2C company.

18:34 25 July 2022

Have you ever bought glasses from Warby Parker, Bombas socks, or American Giant? If so, you’ve dealt with a D2C company. These examples are only the tip of the iceberg of the highly successful D2C companies you can find. 

 

But let’s say you have a D2C company of your own or want to open one up? What are some ways to grow your B2C company? Read on to find out:

 

1. Brand story

Your brand’s narrative should focus on its impact. This story should be captivating, complex, and resonate with your audience. Because your company sells its product(s) or service(s) to the consumer directly, your brand’s narrative gets to shine. If you want your audience to connect with your brand, make it worthwhile to them. Creating a brand narrative can help consumers remember and remain loyal.

 

2. Determine customers’ requirements

D2C marketing is challenging, especially when you’re selling directly to them. Prioritize your consumers’ needs and wants. By determining what motivates them to buy your company’s offerings, how they can resolve problems, and how customers overcome the issues, your company can make it easier to trust and buy your product(s) or service(s). 

 

While on the topic of products, listen to their complaints. If a significant portion of the customers say, “XYZ feature doesn’t work as I think it should,” maybe it’s a sign that the company needs to examine their complaints. Don’t just overwhelm their objections with fake reviews, articles that tout features people have complained about that don’t work. If there’s a way to redesign the product and improve faulty features, do so! Or better yet, don’t sell garbage. 

 

That’s how you can build lifetime customers, which brings us to our next point.

 

3. Value lifetime customers 

What’s more valuable to you as a company? Making a one-off sale that the customer is upset with or barely satisfies their needs as opposed to one that blows them out of the water with the great value your product or service has to offer? Here’s a hint: the greater the value wins out every time. 

 

Lifetime value helps boost sales. Multiple versions of your products or services with more advanced features can help upsell. This value might lead to more successful sales and help build client loyalty. If you can enhance client relationships, you’ll see more upsells, improving sales and ROI over time.

 

Some ways of tapping into lifetime value are:

 

• Understanding your consumers. The better you know them, their habits, and their values, the easier it will be to target them. 
• Find lucrative clients. These clients may be more willing to purchase more expensive products and plans.
• Profitably scale retention. It’s easier (and more profitable!) to keep your current clients rather than always looking for new ones. An increase of 5% in customer retention can grow the company’s profits by 25% to almost 100%. 
• Budget for ideal clients. But before you can allocate, you must create an ideal client profile. You’ll need diverse strategies to create an ideal client profile, including interviewing, historical data, and competitive research to look for commonalities and trends.

 

4. “Omnichannel” 

Omnichannel strategies provide customers with a consistent and comprehensive experience with your brand. Buyers can get the same product or service information across all channels. Doing so also helps to streamline costs, avoid confusion, and eliminate customer complaints about misleading advertising. 

 

5. Use Social Media & Influencers 

Increasingly, people are using social media to help inform their purchasing decisions, with 41% of people having bought on social media in the last half-year. You must reach your target audience with original, exciting content to succeed. Social media networks help influencers use their brand recognition and large followings to promote your products or services. Ensure that your target influencer is available on social media.

 

Influencer marketing tactics include:

 

• Prizes, drawings, and gifts 
• Collaborations & coauthoring 
• Mentions in social media accounts (Facebook, Twitter, Instagram, etc.)
• Promotions, sales, & discounts 
• Affiliate marketing 

 

6. Gain Company “Fans.”

When people visit your company’s webpage, have forms to collect visitors’ emails and cell, allowing them to opt-in to obtain special deals, promotions, and the latest news on your company. Emails give more personal communication with internet clients, but cells let you reach prospects 24/7 by text, phone, or even through an app if you have one. Integrate your business lists to establish an account-based marketing plan for D2C businesses.

 

Increase your list 

Engage existing consumers to expand your marketing list. Since they’re already customers and have opted in, the message will likely resonate. Running competitions and other promotions may stimulate buyers. Offer these buyers benefits, click-and-collect shipping, vouchers, or other unique ads. Ask them to refer their friends, family, and associates. Reward the customer and the person who signed up. 

 

Segmentation helps reach more subscribers. Using demographic and behavioral data, categorize subscribers by potential purchases and how they shop online, gender, age, education, and income. Tailor content and products to each segment to boost sales. ‍

 

7. Hire a Company to Help your D2C sales

Sometimes doing everything in-house isn’t ideal. You may not have the skills, expertise, or time to do everything yourself. There are various D2C companies you can hire that have the experts and efficiency to help your company. If you need help, consider using Kevin Miller, founder of GR0, to help you with your marketing plans.