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The Top 5 Online Payment Methods
Most businesses rely heavily on their eCommerce websites to make money, which means online payments can easily make or break your business.
19:27 10 December 2021
In today's highly competitive market, taking online payments seriously is an important business decision. Most businesses rely heavily on their eCommerce websites to make money, which means online payments can easily make or break your business.
A decent online payment is a must, but multiple payment gateways could give you an edge over the rest of your competitors. There are a variety of online payment methods you can consider, and as the digital age continues to advance, more and more are being added.
To make sure you are offering the best payment methods to your customers, we have put together a list of the top five options available to give your customers a secure and hassle-free shopping experience.
Amazon Pay
Amazon is one of the top sites online and most of your customers will have an existing account with Amazon. This means that adding Amazon Pay to your eCommerce website will make the checkout process simpler for an Amazon customer to shop through your site without having to key in the extra unnecessary payment details. This will reduce barriers thus making it easier to conclude on a sale.
Amazon Pay is also considered safe and secure to use while also working perfectly on mobile and tablet devices.
PayPal
PayPal is one of the largest and most familiar online payment methods. The site has over 254 million users and a lot of customers will have already used PayPal at some point or another during their internet experience. For most people, having PayPal as one of your payment methods is like a make-or-break situation. The service is proud of having 17 million businesses that make use of their online payment and customers who use PayPal convert at 82% higher than other payment methods.
In fact, PayPal is used across all industries and sectors including retail, restaurants, travel, insurance, and there are even specific PayPal casino sites sites for online gambling.
Apple Pay
Apple Pay is a no brainer for iOS users. More than 64% of people living in the U.S. are iOS users. Apple Pay provides quick payment with a touch identification on mobile and tablet devices. There’s nothing easier than that!
Apple Pay also prides itself in using tokenisation to keep customers’ credit information secure. This will secure private client information from hackers, making sure that their financial date is in safe hands.
Google Pay
Now offering its own online payment, Google Pay’s popularity has quickly escalated due to the brand being incredibly reputable. Millions of users already have their bank details pre-saved on Google which makes it easier for them to complete a purchase using Google Pay. The key here is for customers to perform a task with minimal effort.
Visa Checkout
Visa Checkout is ideal for Visa cardholders, making it easy for customers to fill out their payment information. There are over 2 million enrolled to this payment gateway and it is proven that it makes their checkout processes easier.
Giving your customers various options will make their checkout processes quicker, which means that you will get to secure a sale swifter!