The power of a pefect pair of jeans!

10:03 08 January 2010

If you still have a pair of jeans in the back of the wardrobe you can't wait to get back into, you're not alone.

A nice pair of jeans ticks both the boxes when it comes to fashion and comfort, and as the years have gone by they've remained an enduring style staple in many a closet.

Over a third of women (35%) admit to owning a pair of trophy jeans, denim they used to fit into and aspire to fit into again in the future.

These jeans – held on to as physical reminder of when they felt they looked their best – are frequently used as an inspiration for women to lose weight.

There are close to 130 million pairs of jeans across the UK, with each woman owning an average of five different pairs.

But these perfect jeans have been with many of us for so long that we have celebrated a crystal anniversary with them! One in 10 women over the age of 55 admit they've held onto their jeans more than 10-15 years, according to new research.

These trophy jeans are also seen as offering the promise of more happiness than many of life's seminal moments.

In a survey by the KelloggÂ’s Special K 'Love Your Jeans Again' campaign, one in five women say the elation of fitting into their goal pair could evoke more euphoria than attending their best friend's wedding (21%) or even winning the lottery (20%).

In fact, around one sixth of those women (16%) would forego more than £10,000 just to fit into their slim jeans! A further 2.3 million women said achieving that jean dream would be better than a £25k lottery win.

The research revealed that, on average, women have clung on to their goal jeans for 3 years, and one in six women have kept their trophy jeans for the length of time they've been at their job (18%).

A further one in 10 women admitted their perfect jeans have outlasted their longest relationship.

Psychotherapist Elisabeth Wilson said: "For many women, having a motivational milestone is absolutely vital to their success and moreover their sense of achievement.  

"70% of the women surveyed said they would consider fitting back into their goal jeans a considerable achievement they'd be very proud of and it's well documented that  visualising themselves wearing their goal jeans is the  kind of positive imaging that will help them achieve great results.

"This combined with the power of positive thinking, support from others and a plan to kick-start a healthy lifestyle leads to real results."

Take a look at this video to discover more about a lady's love affair with her jeans, as well as what style is best to flatter your body shape and fashion tips to make yours bang on trend:

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For tips on how to fit into your pair of trophy denims, visit www.myspecialk.co.uk.