The Essentials & Benefits of Building Multilingual Website

The adaptation of your website to different cultural contexts is a complex process that involves multiple considerations and many tactical decisions.

10:49 19 August 2020

Building a multilingual website is now a critical step toward the establishment of a multinational business and the expansion into new markets

 

Apart from the language, website localization entails an intertwined series of changes that aim at catering the entire website content to a variety of target audiences with diverse social and cultural norms. Partnering with a reliable language service provider (LSP) that specializes in multilingual website localization is one effective way to go global and tap into new lucrative markets.

 

Website Localization Essentials:

 

An adequate website localization consists of three core elements that come together to create an appealing version of your website that resonates with each target market separately.

 

• Language

 

Your website’s textual content must feel authentic so locals can easily identify with it. Aside from translation, you need to recreate your slogans, page descriptions, and marketing messages with regard to your target audience’s preferences and cultural perceptions.

 

• UI & UX

 

The modification of your visual designs to fit in new markets is no less important than language translation. Your website’s user interface (UI) and user experience (UX) speak louder than words, and they are key factors in attracting your customers or letting them go.

 

• SEO

 

Search engine optimization (SEO) localization is a relatively new technique. When done properly, however, SEO localization works wonders. From setting a URL strategy and optimizing website navigation to embedding localized keywords, traffic will flock to your website

 

The Perks of Website Localization:

 

The impeccable application of website localization brings in myriad benefits. A report by CSA Research found that more than 72% of internet users prefer to stay on websites with content in their native languages. It is fair to say that website localization has a huge return on investment (ROI) and helps generate higher revenues due to the following reasons

 

 

• Traffic: When the content is provided in their mother tongue, people will easily access your website and spend much time viewing it. This means they will get exposed to more content and further marketing calls.

 

• Engagement: Your traffic is more likely to interact with your website when it addresses them in their own language and align with their culture. Engagement is a perfect way to get them back to your website.

 

• Conversion: It is a fact that your website visitors eventually turn into customers when your website is localized. They will buy your products and use their services only when they can grasp your promotional message and recognize your competitive edge.

After all, website localization is a great way to extend your customer base and reach out to new prospective clients who are waiting for you. Successful multinational brands applied the best practices, found professional language partners with demonstrated experience in website localization services, and unlocked new layers of global success.