The Building Blocks of a Successful SEO Strategy

Ranking on the first page when users perform on a search engine is one of the best ways to get organic traffic to your website.

03:37 29 August 2022

Ranking on the first page when users perform on a search engine is one of the best ways to get organic traffic to your website. In a hypercompetitive online world, every business wants to rank first, and this is why they put so much emphasis on doing SEO right. To do well, businesses and brands have to build a solid SEO strategy, which includes what to do now and what to continue doing for future success. Here are the building blocks for successful SEO strategies.

 

Engaging and Shareable Content

Engaging content improves the time people spend on your website, which is an important ranking factor. The thinking is that people spending a lot of time on your website means they find value in the content.

 

Shareability is also a result of engaging and helpful content. Writing for humans instead of crawlers and search engines is what you should be aiming for because, ultimately, it is the people who will spend time on your website and share your content.

 

Link Building

Links continue to be an important ranking factor for Google and other search engines. High-quality backlinks help show you are an authority in your niche, and many backlinks show that your content is helpful enough for people to want others to access it.

 

Link building requires a lot of research and reaching out to authority sites whose owners find your content helpful to their visitors. You have the option of hiring companies providing link building services UK and this is arguably the best option. 

These companies have vast experience helping businesses with their link building efforts, all while helping them avoid the penalties that come from doing it wrong.

 

For smaller websites, you might do the link building yourself, but doing so will require serious time commitment.

 

Crawlability

If search engine crawlers, spiders and bots cannot crawl your content, they cannot index it, and this means your content will not rank. Crawlability is so important that it is the first thing you should think about when building a website or blog.

 

The two main things to think about here are making your website available to search engine spiders and crawlers by availing a sitemap. The second is structuring your content in such a way that it is easy for them to follow your content and understand its different parts.

 

Keywords are also part of crawlability because they tell these bots what your content is about so they know how to index your website and, ultimately, what keywords and phrases it will rank for.

 

On-page Optimisations

Apart from optimising your content, there are other on-page optimisations that make a significant difference that a lot of people do not pay enough attention to. Descriptions and meta titles help search engines understand your content. They also help visitors know what your content is about when they see it on search pages. This increases the probability of a visitor clicking on your link, which helps your SEO further.

 

Every business and brand should build their SEO strategy from the ground up to ensure their website and its pages rank as highly as possible. With the right foundation, it becomes easier to tweak things in the future for even better results.