The Benefits of Branding Your Tech Store’s Carrier Bags

It isn’t just a coincidence that many big-name organisations use branding on their carrier bags.

16:35 01 November 2017

There is a huge number of benefits associated with it, including allowing your company to branch out and reach a whole new client base.  While it might seem like a waste of an investment, Custom Plastic Carrier Bags can do more good than bad for your business, and will definitely be worth the money in the long run whether you’re a tech store or bakery! For tech stores though, how can carrier bags actually increase your branding? Let’s find out!

 

You Can Gain New Customers

 

For tech stores, especially start-ups, making a profit is extremely important. Technology is constantly advancing, and so the price of products can just keep increasing with every new gadget on the market. Whether you’re selling the brand new iPhone or a VR system for the PS4, you’ll need to bring in enough money to cover your supply costs beyond just the products themselves. When someone buys from your store, they will require a carrier bag to take the items home and a lot of the time, these customers will keep the carrier bags for practicality reasons. Just think, when they use them for next week’s grocery shopping, potentially hundreds of people will see your branding on the carrier bag! With our generation becoming more technologically involved by the year, this could bring a huge influx of new customers into your store, increasing your annual profit. 

 

It Connotes That Your Company is of a Higher Quality

 

By using custom plastic carrier bags with your branding printed on it, you’re immediately telling customers that you’re confident about your company’s success. Think about it – why would you invest in hundreds of branded bags if you didn’t think that you’d ever sell anything? There is always a demand of high-quality, reliable technology, so by having these upscale carrier bags, people will feel safe to buy your products knowing that they will be of a high-quality. Whether that’s a state of the art computer or a Bluetooth speaker, your customers will feel confident that they can trust your products, all because of the branding of your carrier bags.

 

Practicality Shows That You Care

 

Being a tech store, it’s likely that you’re going to sell everything from tiny phone gadgets to giant plasma screen TVs and it’s fairly obvious that a miniscule carrier bag isn’t going to be enough for these massive packages. Okay, so a plastic bag won’t hold a plasma screen TV, but by investing in customised carrier bags of all sizes, you can cater for more of the needs of all of your customers. Whilst this is only a small strategic move, it shows your customers that you care about their convenience and that you want them to have the best experience within your store. Plus, you can customise your branded bags in a range of ways. For larger bags, why not incorporate thicker, studier handles onto them? This way, for customers carrying heavy items such as a computer or TV, they can be rest assured that the bag can hold the weight!

 

They Give Your Brand Staying Power

 

As a generation, we love watching TV and listening to radio, and whilst you can advertise on these media platforms, it doesn’t always guarantee brand penetration. After all, hundreds of adverts are shown ever day. However, research has found that branded bags have a larger impact on potential customers than a short TV advertisement, as with school and work every week, we are forced to go outside and observe our surroundings. Because of this, we are much more likely to see your printed bags used around town than by seeing an advertisement by chance on TV, which let’s admit, we usually don’t pay much attention to anyway.

 

Therefore, it’s crystal clear to see how a branded carrier bag could heavily impact your tech store in a positive way. Whether your priority is generating a new customer base, or you’re simply interested in retaining your existing clientele, a customer carrier bag can benefit you greatly.