Tesco Mobile launched pay as you go Service for Benefits of People

18:56 25 October 2022

Tesco has launched an integrated campaign for its 'super useful mobile' across radio, out-of-home, print, digital, social and TV advertising which follows the odyssey of the benevolent shopping trolley.

The campaign, which is part of the brand's 'Supermarket mobile' platform, reinforces Tesco's claim that it prioritizes customer service in a 'category that doesn't', through measures such as avoiding surprise price increases and earning customers Clubcard points.

Created by Bartle Bogle Hegarty London, the piece shows the ways in which Tesco Mobile helps its customers. For example, three OOH ads use images of food to convey brand utility. One embodiment features an image of a smartphone with the cutout removed to reveal a Victoria mushroom. "Earn Clubcard points on every mobile account. Piece of cake," reads the copy. "This is a supermarket mobile".

Tesco has launched an integrated campaign for its 'super useful mobile' across radio, out-of-home, print, digital, social and TV advertising which follows the odyssey of the benevolent shopping trolley.

The campaign, which is part of the brand's 'Supermarket mobile' platform, reinforces Tesco's claim that it prioritizes customer service in a 'category that doesn't', through measures such as avoiding surprise price increases and earning customers Clubcard points.

Created by Bartle Bogle Hegarty London, the piece shows the ways in which Tesco Mobile helps its customers. For example, three OOH ads use images of food to convey brand utility. One embodiment features an image of a smartphone with the cutout removed to reveal a Victoria mushroom. "Earn Clubcard points on every mobile account. Piece of cake," reads the copy. "This is a supermarket mobile".

The 'Epic Mission' TV commercial opens on a dark and rainy night in a Tesco car park, where a mobile phone bill with the words 'Mobile Increase' flies onto the cage of a shopping trolley. The perceptive troll then embarks on a journey across the UK, on roads, across fields, even hitching a tow with a child on a bike up a hill.

Spot cuts to a woman on the phone, frustrated as she talks to her mobile operator's call center and complains that her bill has gone up. She is distracted by the hero's cart and hangs up before driving the cart to the local Tesco. "Join the network, but you will not increase prices during the contract," the voiceover says. "This is a super useful mobile. This is a supermarket mobile."

Rachel Swift, Marketing Director of Tesco Mobile, said: “We know how tough it is this year with the rising cost of living, so it's now more important than ever to give Tesco customers an unrivaled mobile experience they can't get. from other networks – like being really helpful and offering exclusive rewards.”

Uche Ezugwu, creative director of BBH, said: "Tesco Mobile is a challenger brand in the noisy world of telecommunications. We created an idea that would right the wrongs of the industry and show how Tesco Mobile is a champion for customers. Work that would be the 'hero' of their underdog spirit that helps customers in a way that only Tesco Mobile can."

Why choose Tesco Mobile?

Tesco Mobile offers a very impressive range of services that make choosing it a great choice. The service provider has all the latest phones, offers flexible contracts and a wide range of SIM-only deals such as unlimited data. Plus it runs on the O2 network so it has great 4G coverage and 5G available at no extra cost.

Combine the benefits of Club card points and exclusive Club card discounts, Tesco Mobile offers great value for money. Additionally, customers claim it as one of the best providers when it comes to customer service and reliability.

 

Extras and benefits of Tesco Mobile

Tesco Mobile has a lot of bonuses and benefits. Firstly, the service provider offers family benefits if you have two or more Tesco payphones linked to the same account. With this offer you can choose from a number of free extras every month which include 150MB to 1GB of data, up to £2 off your bill, up to £2.25 off your insurance, up to 200 Tesco Club card points, up to 500 minutes of calls to any network and 500 minutes to other Tesco Mobile phones. And every month you can choose a new benefit!

In addition, Tesco Mobile offers Tesco Mobile Protect insurance for your new phone. You must take out insurance when you buy the phone (it cannot be added after the start of the contract). Service providers offer two different types of insurance: full coverage for damage, theft or loss; or accident insurance.

Plus you get Tesco Club card benefits like discounts and points, phone upgrade anytime and free EU roaming (as it runs on the O2 network).

Conclusion

With Tesco Mobile Explore incredible offers on great devices such as the Apple i-Phone 12, i-Phone 13 and i-Phone SE 2020. We also have the Galaxy A13, Moto e20 and many more. Available in a variety of flexible plans, you can choose which option is best for you, and change it when you need to. Here at Tesco Mobile, we offer an expansive range of pay as you go phones allowing you to choose from devices with phenomenal displays, super-fast 5G and so much more.

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