Tech Award for Manchester Agency

Manchester-based digital agency Dept wins 'Ultimate Experience Award' at the 2020 Sitecore Experience Awards.

16:38 30 October 2020

The Manchester arm of the international digital agency Dept has been recognised for its work with Triumph Motorcycles at the 2020 Sitecore Experience Awards. The agency won the 'Ultimate Experience Award', a recognition for its effort in elevating the customer experience. The firm and Triumph Motorcycles were lauded for making connections between consumer motivations, content and functionality to build better human connections and personalised content. 

 

Brian Robinson, UK Managing Director at Dept, said: “Triumph is a forward-thinking brand and is getting closer to its customers via digital. From optimising the technical infrastructure of the site, to helping them to maximise the potential of advanced personalisation, building their slick bike configurator and launching a new commerce store in the height of the pandemic, seeing the tangible business benefits of the work we’ve delivered is very rewarding.”

 

Andy Jackson, Global Head of Digital at Triumph Motorcycles, added: “We have partnered with Dept for four years and they were picked because they were pure digital specialists. Dept offers a 360 set of digital solutions which support our growth as a business. We continue to work successfully in partnership and we have delivered improvements each year inline with the strategy and digital roadmap, and there’s even more we can do. It’s an exciting time ahead.”

 

Paige O’Neill, chief marketing officer, Sitecore, commented: “The Sitecore Experience Awards celebrate some of the most innovative implementations that are pushing the boundaries of exceptional customer experiences from our customers and partners, resulting in faster, more effective digital experiences that keep audiences more engaged and connected than ever, while maximising the use of content across an organisation’s channels and regions,”