Sorted Group appoints Leeds agency Tall

Global Saas technology firm Sorted Group appoints Leeds agency Tall to enhance the brand’s digital presence.

18:19 08 April 2019

Manchester-based Saas technology firm Sorted Group has hired Leeds agency Tall for a three-month project aimed at enhancing the brand’s digital presence. Under the agreement, Tall will work alongside Sorted’s marketing team to update existing guidelines, review the firm’s digital outputs and ensure overall brand consistency.

 

Sorted specialises in providing custom-built software applications for logistics and supply chain solutions. Founded in 2010 by CEO David Grimes, its high profile clients include Missguided, French Connection, Lush and ASOS.

 

Sorted Head of Brand Lee Thawley added: “Our brand is very bold, confident and works brilliantly offline. However, when it came to its digital presence, it had become open to interpretation. It was really important that we protected the equity that the brand was building, but evolved it to work across a broad spectrum of digital platforms in the same bold and confident way.

 

“Tall’s work has been exceptional, getting to really understand us, our world and the challenges we faced. They were also very respectful of our current brand, developing a set of digital guidelines and assets that we can now confidently use in-house to help further build our evolving brand.”