Should We Wash Our Jeans?

The CEO of Levi's said that jeans should not be washed. Ever.

17:12 18 February 2016

Chip Bergh, the CEO of Levi's, has admitted that his jeans had "never seen the inside of a washing machine" but are spot cleaned with a toothbrush.

 

He said: "The point I was trying to make, though, importantly - it was a wake-up call to consumers that we go into autopilot and after we've finished wearing something, we just automatically toss it into the laundry.

 

"A good pair of denim doesn't really need to be washed in the washing machine - except for very infrequently or rarely."

 

He explained that washing your pair of Levi's actually damages them.

 

So how can you make sure that they're free of germs? Well, some suggest placing them in a freezer to kill the bacteria. But you must have enough time to defrost them before you head out of the house.