SharpEnd Partnership with Bottle Closure Brand

SharpEnd partners with Guala Closures, a global provider of alcohol safety closures.

20:15 25 February 2020

London-based Internet of Thing (IoT) agency SharpEnd has entered a partnership with Guala Closures after working together to create tech-enabled wine bottles for a Californian wine manufacturer. 

 

SharpEnd will scale up the development of its IoT platform and will play part in areas like stock management, supply chain management, product security, theft prevention and forgery prevention. 

 

Paolo Ferrari, Guala Closures Group Chief Marketing Officer and M&A Director, said: “SharpEnd’s expertise will allow us to accelerate our Internet of Closures strategy development to help our clients provide better brand experiences to their consumers via the most advanced digital marketing solutions, turning data into valuable consumer insights.”

 

Cameron Worth, CEO and founder at SharpEnd, said: “The partnership with, and growth capital from, our friends at Guala Closures gives us access to their vast R&D facilities and accelerates everything we are doing across creative technology and data in key verticals such as fashion, FMCG, spirits and cosmetics.”