Shark week over but “the marketing” continues

Top brand capitalize on the fanfare behind the infamous shark week.

08:28 14 August 2013

It is a rule of marketing to always capitalize on the moment. If it is a tragedy or celebration, there is never an occasion in which marketing gurus cannot ply their trade. With the advent of social media, marketers have become immensely creative in the way they promote brands.

Shark 2013 is an example of an occasion in which the marketers put their best foot forward in promoting their brands. On Twitter, there was a lot of chatter about shark week and below are some of the creative ways in which some top brands in the US leveraged the past week in order to make a “killing in the market”.

The first company that was on the fore front was Volkswagen with the height of the marketing gimmick being a VW convertible being converted into a shark tank.

A lot of companies tweeted pictures of their products, for example Wendy’s post a picture of their burger pack.

Intel posted a picture of a Dell laptop. Airbus, on the other hand painted the tails on their aircrafts with shark teeth.