Samsung IoT Ecosystem

Samsung considers creating an ecosystem where all devices can communicate with each other.

13:14 08 October 2018

Technology giant Samsung, which has recently unveiled a range of devices, considers creating an ecosystem of connected devices as a way to get ahead of the competition.

 

Conor Pierce, the company’s vice president for mobile and IT in the UK and Ireland, said: “It is a huge moment for us but I don’t think just for Samsung, more importantly for the market – for choice for the consumers,” 

 

“With the new devices, I think it’s our first real opportunity to show an ecosystem approach rather than just talking about a single device. That’s an opportunity but it’s also a responsibility to try and help people understand that it’s not just about a single experience, it’s about a connected experience.

 

“I think the market itself needs fresh air – it’s quite stagnant. Obviously, there are new players there – the more competition, the more energy in the market, the more you help wake up a sleeping base so it just adds a good opportunity.”

 

The Korean firm has been at the forefront of Internet of Things (IoT) where internet-connected devices are able to communicate and work together. Many of its existing appliances have been designed to be controlled using a smartphone.

 

Mr Pierce added: “We have an overarching strategy which means that we’re platform-agnostic, brand-agnostic and device-agnostic,” he said.

 

“We’re saying ‘this is an open ecosystem’ – people want choice, they want freedom and independence. We want them to have the opportunity to go and have a particular TV, for example, and connect it through SmartThings.

 

“That excites me – having been in the business a long time – because I believe that’s the next wave of progress – that connected, seamless ecosystem. It will allow an amazing connected IoT platform, but we are still to see how consumers will engage with it.”