Sainsbury's Car Insurance urges insurers to advise more

Sainsbury's Car Insurance has urged other motor insurance companies to offer more safety advice to customers.

11:58 11 November 2004

Sainsbury's Car Insurance has urged other motor insurance companies to offer more safety advice to customers to reduce the number of accidents on the region's roads.

Sainsbury's Car Insurance is calling on other insurers to highlight safety issues when selling insurance.

Joanne Mallon, manager at Sainsbury's Car Insurance, said: "We believe motor insurers have a unique and ongoing customer relationship and are therefore in a key position to offer policy features and practical advice to motorists to help encourage greater road safety."

Sainsbury's advice includes warnings to drivers not to follow too close to other vehicles and to take a break when feeling tired.

Recent research carried out by the insurers shows that drivers in the north-east are most likely to be involved in a road accident. A total of 21 per cent of the adult population in the region claim to have been involved in a road accident during the last five years.

Sainsbury's found that in the UK there are 4,107 car accidents a day and predicted that during 2005 as many as 200,000 people will require hospital treatment because of them.

The cost to business was also highlighted, lost time caused by traffic injuries costs businesses throughout the UK 325 million.