Rihanna’s new project: Produce and star in a Fashion Reality Show

The singer, who recently wrapped her 777 world tour, is set to produce 10-episode fashion reality show for US audience.

13:14 08 December 2012

Style Media has joined forces with multi-Grammy winner Rihanna for a fashion reality show called “Styled to Rock.” The new reality show that is expected to air next year.

 

The R&B singer will appear on the 10-episode show that will give 12 up-and-coming designers the opportunity to create unique fashion pieces for non other than A-list celebrity stars.

Salaam Coleman Smith, President of Style Media commented on the news saying to Female First: "Rihanna is a trailblazer, a trendsetter and the epitome of style. She has a powerful and unique point-of-view that transcends every aspect of pop culture, including fashion, and is a leading creative force.

“On the heels of our successful network rebrand, 'Styled to Rock' and Style's new partnership with Rihanna will reinvent the fashion competition genre, fueling our viewers insatiable appetite for all things style."

Rihanna, who will reportedly handpick the 12 contestants, invites innovative, talented designers to sign up for the new competition at Style’s website.