Recycling Goes Digital!

The launch of TOMRA Connect signals the beginning of digital recycling.

11:51 12 April 2017

TOMRA Connect, a type of reverse vending machine, has been launched to encourage more people to recycle by giving them the opportunity to take advantage of new insights and engagement opportunities.

 

TOMRA, which has over 75,000 installations in more than 60 markets, obtains about 35 billion beverage containers for reuse every year. The machines were designed to issue refunds on deposit when consumers return their used beverage containers. Consumers are then given an option to donate their recycling refund to a local charity while retailers can promote daily specials or show seasonal campaigns.

 

TOMRA’s digital recycling efforts help reduce reliance on raw materials to produce new containers and minimize trash that ends up in streets, landfills and oceans.

 

Aleksander Mortensen, Head of TOMRA Collection Solutions Digital, said: “TOMRA Connect opens up new possibilities for extending the recycling experience and getting to know recyclers. It’s not just cars and fitness devices connecting to the Internet of Things. Just as smartphones made us expect more from our handsets than simply making calls, with smart reverse vending you get much more from the recycling experience.”