Production of Weetabix breakfast biscuit halted

Weetabix was forced to scale back production of some of its products due to poor wheat harvest.

14:43 23 April 2013

Weetabix was forced to temporarily stop making its classic cereal because of poor quality of crops caused by record winter downpours. The move, as the firm admitted, could result in national shortages of the treat as supplies dwindled.

 

In a statement, the firm said: "Unfortunately due to technical issues we have been unable to make Weetabix Minis and Oatibix Bitesize to our exacting standards and have taken the decision to reduce production to resolve the issues.

 

"This has meant a shortage of supplies of these products to the retailers.

 

"We apologise for the inconvenience that this may have caused our consumers but assure them of our commitment to make great tasting nutritional breakfast cereals of the highest quality."