PPC Management Tips to Adhere to During the COVID19 Pandemic

The COVID19 pandemic has forced businesses to rethink their marketing strategies.

10:54 23 September 2021

Many companies got hit hard by it, leaving them to adjust their spending and potentially seek assistance from hiring a reputable pay-per-click marketing agency to help them flourish in the long term following the aftermath of the pandemic.

 

Companies can continue to succeed during the pandemic by following these tips:

 

Give something back

 

The world is going through the COVID19 pandemic together. We’re all having to adjust to the changing world. Your PPC ads can generate a more positive result by giving back. You want to provide your customers with more incentives, as they might be more conscious about their spending. 

 

These incentives could consist of some of the following: 

 

• Offering free shipping or more flexible shipping options. 
  
  
• Giving discounts to multi-buy products or offering BOGO deals.
  
  
• Proving informative content - create videos and blog posts that help customers navigate the current environment. For example, tell them about saving tips or different ways your product can help keep them safer. 

 

You want to offer value in other ways than simply lowering the price of your main product or service. By giving something back and offering an extra incentive, you don’t dilute your brand value. 

 

Be selective with your channels

 

The COVID19 pandemic drove many people online. Any PPC agency will tell you there is plenty of opportunities to strike gold with a good PPC marketing campaign. Many businesses have simply stepped away. This leaves a lot of room for your business to achieve results without increasing your marketing budget. 

 

You want to be selective with your digital channels. Some of the main channels to consider include YouTube and other streaming platforms. The Verge reported in March 2020 how the live-streaming sector grew by 45% between March and April. In-video ad placement can offer great opportunities. 

 

Your business might also benefit from Pinterest advertising. The platform is a popular spot for consumers to discover new products for purchase. 

 

The best advertising platforms for your business can be different now that you’re pivoting to the new normal. Reconsider your choices. If you previously gave up on Facebook, take a second look at the platform. The channel might be a good fit for your business right now. 

 

Be flexible with PPC

 

Most paid-per-click marketing agencies will tell you that flexibility is crucial. You have already pivoted your value proposition but you also need to keep an eye on your PPC marketing campaign performance. 

 

You need to react to changes in search trends and customer behaviour. It’s essential to monitor how your campaign is performing and forecast the future. This is an area a good PPC marketing agency can help you with and nudge you in the right direction. 

 

Work with a PPC agency for best results

 

Pay-per-click marketing is a great way to help your business during these tumultuous times. You need to focus on digital advertising, as that is where most of your customers are right now. A good PPC campaign is worth the initial spending and the above tips will help you manage these campaigns. If you are struggling to focus on the right things or get your campaign going, a good paid-per-click marketing agency can help.

 

The COVID19 pandemic has changed the way we do business. But it can offer your business a chance to rethink its approach and value proposition. So take this moment as an opportunity to strengthen your brand.