Our Guide To Getting The Most Out Of Your Website

If you’ve stumbled across this post, then chances are you have a website and are looking to make the most of it.

18:28 06 April 2018

With our society quickly becoming more and more digital, our online presences, especially for a business, is more important than ever and more often than not, having a website just isn’t enough on its own. Instead, we have to do something with that website – that’s where we come in. Below, we’re exploring just how you can make the most out of your website.

 

Learn SEO Or Hire Someone Who Knows It

SEO, or Search Engine Optimisation, is the process through which websites maximise the number of visitors they get by improving their ranking on search engines for specific keywords. In general, this tends to focus around Google, but of course works for alternative search engines too. For those that don’t understand SEO or its practices, there are countless companies that can help. Whether you’re looking for the best search engine optimisation Essex has to offer, or you hire someone in-house, you need to get your website ranking if you want the best chance at improving traffic to your site. 

 

Keep An Eye On Your Google Analytics And Use It!

Google Analytics will quickly becoming your best friend when starting up a site for your business, especially if you’re looking to implement SEO techniques. Google Analytics is a tool available from, you guessed it, Google, and while the free version doesn’t have everything available, it does have a good chunk of what you need. You can see how many people are visiting your website and which pages they’re starting on, where they travel on your site, what they looked at while they were there, and if those visits turned into conversions! These analytics can help you determine what you need to improve on, whether it’s user experience, or fresh content.

 

Is Your Site Mobile Friendly?

Mobile is becoming a huge focus in our society and so it’s never been more important to ensure that your website is mobile friendly, or at least has a mobile friendly version. Google even announced back in February of 2015 that any sites that aren’t mobile friendly would be penalised in their rankings on mobile devices. While visiting your website on your own mobile will give you a general idea of how everything looks, Google have even gone as far as to offer a tool that will run a test for you!

 

Keep Your Content Fresh

Regularly updated websites tend to rank higher than those that haven’t been touched in a while, but on a user level, customers and visitors tend to be drawn to those that have offered recent updates. Up-to-date information and fresh content within your site will not only help you ensure that everything is accurate at all times, but it will aid your SEO. Having a blog on your site is a great way to keep it fresh and it also gives you something to link to on social media regularly!

 

Consider Paid-For Activity

If all of the above is working to an extent but you’re still not reaching the level of visitors you’re aiming for, you could consider paid-for activity. This comes in PPC (pay per click) ads on Google, Facebook boosting and other forms of online advertising and while it may seem counter-productive to pay out for people to visit your website, the conversions you could build up are definitely worth the initial costs! Newsletters and other forms of email marketing are another paid-for way to drum up a user base, but it’s always a good idea to have a strong returning customer pool before risking any of these costs.