New Video On Demand App from Viacom Virgin

Viacom International Media Network launches Nick Play video-on-demand app via Virgin Media in the UK.

14:03 04 June 2018

Viacom International Media Network launches its first mobile streaming app that feature long-form content in the UK. The move will make the Nick Play app free to Virgin Media customers who subscribe to Nickelodeon channels.

 

Arran Tindall, senior vice president, commercial and content distribution, for VIMN, said: “We’re excited to be providing Virgin Media customers with full access to the Nick Play app in the UK as part of a continued expansion of our branded apps strategy,”

 

“The Nick Play app will give Virgin Media customers greater choice and control over what, when and where they experience their favourite Nickelodeon content.”

 

Virgin Media’s chief digital entertainment officer, David Bouchier, said: “The Nick Play app is an exciting addition for Virgin TV customers, offering great Nickelodeon content whenever, wherever. We want to make it easier for our customers to enjoy the TV they love and the Nick app does just that.”