New Immersive Beatles Attraction Heads to Liverpool

Plans for an "immersive, world-class" Beatles attraction in Liverpool have been revealed.

11:09 26 November 2021

A "globally significant" new Beatles attraction is coming to the Liverpool waterfront. 

 

The £2million project will see the creation of an "immersive, world-class and cutting edge" major attraction dedicated to the Fab Four in the city. 

 

Chancellor Rishi Sunak confirmed that the funding was largely down to the work of new Liverpool-born culture Secretary Nadine Dorries, but the ECHO can reveal that today's news comes after years of work from local leaders.

 

Mayor Rotheram said: "This would be a truly world-class, cutting-edge immersive Beatles experience.

 

“Since 2018, we have been funding concept development to create a globally significant attraction.

 

"During that time, I’ve been in talks with a number of ministers – including this Chancellor’s immediate predecessor – to turn this vision into a reality.

 

“It has the potential to become an unbelievably important tourist attraction, unlike anything on offer anywhere else in the world.

 

"It would bring even more visitors from across the globe to build on our unique position as home to the single most influential musicians to walk the planet."

 

He added: “The Beatles helped to firmly cement Liverpool on the map in the 60’s. Their legacy still draws millions of visitors over half a century later, which adds millions of pounds to our economy every year.

 

“I’m really excited by the idea that Liverpool could be the home of such an exciting immersive experience, which I believe has the potential to do again what The Beatles once did – take us stratospheric.”