Maximizing Email Deliverability with the Right Email Hosting Provider

Online marketing is one of the most successful mediums through which companies reach new audiences.

04:52 27 May 2023

Online marketing is one of the most successful mediums through which companies reach new audiences. A business email is a great way to share information with both prospective and existing clients–but how do you know that people are actually reading what you send them? Better yet, can you be sure that your messages are even reaching your audience?

Hosted email services play a significant role in the success of your campaign, but are there things that you can do that will increase your online message deliverability rate? We will discuss all that and more in this article.

Understanding Email Deliverability

As the name suggests, the percentage of messages that really make it into the intended inbox is known as the deliverability rate. This has nothing to do with the rate at which messages are delivered. The message delivery rate is the proportion of messages sent to your subscribers that were really received by their provider’s servers, regardless of whether they ended up in their spam or trash folders.

So, with that out of the way, let’s examine ways to test and improve email deliverability!

Top 6 Ways to Get Better Results

Don’t stress if you’re experiencing inconsistent deliverability. The most important thing is to send relevant and timely memos to people who have opted into your list. Here are some preventative measures you may take to make sure your messages actually get delivered.

Stay Out of the Spam Folder

This is one of the main reasons behind the failure of many campaigns. There are certain practices you should follow if you don’t want the spam filters to send your messages to an early grave. Here is what you can do:

1. Avoid using unreliable links and link shorteners.
2. Try to make a call to action without flashy colors, and CLICK HERE!! buttons.
3. Building on the last point, avoid using all caps and exclamation marks excessively. 
4. Don’t use red-colored text. It’s usually a red flag. Get it?
5. Use ALT text and actual words instead of a huge image to get your message across.
6. Always include an unsubscribe link. 

Get Rid of Inactive Subscribers

Reducing or eliminating someone from your subscriber list may be necessary if they aren’t opening or responding to your messages. As part of your standard procedure for cleaning and cleansing your subscriber list, you should perform this pruning on a regular basis. Once every couple of months should be enough, as that gives you time to see who is active and who isn’t.

Use a Realistic Sender Address

In all of your promotional messages, use either your own name or a consistent brand name. Make it possible for individuals to respond to an established email address from your domain, such as yourname@yourdomain.com. This is why most business messages are successfully sent to their intended recipients.

Always Protect Your Image

ISPs calculate your sender reputation score in the background using a variety of criteria. These include the regularity, number of subscribers, and engagement with your online newsletters. Your domain’s reputation improves as the score rises. If your sender reputation is low or unfavorable, your messages may be filtered into spam or garbage folders, if they are delivered at all.

ISPs are important allies for you to have as an online marketer. A positive online reputation takes time and effort to cultivate, but its destruction can be swift, similar to a credit rating. Sending newsletters to those who subscribe voluntarily is essential to maintaining a positive reputation.

Study the Feedback Loop

The majority of popular ISPs have built-in feedback loops through which senders can learn what recipients of their memos have complained about. We refer to these as FBLs or Complaint Feedback Loops.

This data is readily available via Yahoo, AOL, and Microsoft. Users of Google can enable a Feedback Loop header that differs from the standard ARF format used by most FBLs.

Have a Routine

Inconsistent and unpredictable sending can lead to a lower sender score and IP rejection. Email-sending spikes can be avoided by sticking to a regular timetable. Try to maintain a regular cadence with your online communications.

A Few Words in Closing

Email marketing only works if the messages sent really reach their intended recipients. Following the tips outlined above will help you do just that. After that, you’re free to do whatever you want with compelling marketing content and attention-grabbing subject lines.

Now that you know how you can better your campaigns, you might want to use a hosted email tool. The skills you have learned here will serve you very well, but combined with dedicated software, you will have a far easier time expanding your business and finding success.