London AI Food Technology

Spoon appoints Viv Craske as Senior Vice President of Commercial Development

04:27 15 February 2020

AI food technology start-up Spoon Guru has recently appointed Viv Craske as Senior Vice President of Commercial Development. 

 

The London-based firm, which uses artificial intelligence to cater to individuals with specific dietary food requirements or health objectives, said that the appointment will strengthen its leadership team. 

 

Craske, which role will include supporting the global rollout and strategic partnerships with retailers, was previously Business Development Director and then Managing Director at 2016. "My role will include driving the business forward by scaling sales operations, driving brand awareness, along with growing revenue across territories and the company’s market share," said Craske.

 

Co-founder and CEO Markus Stripf said: “I am delighted to welcome Viv to the business,” said co-founder and CEO Markus Stripf.

 

“With an entrepreneurial mindset and exceptional commercial instincts, we look forward to him accelerating the brand forward to develop our sales teams and bring his in-depth knowledge to retailers.”