Live Betting : How the Technology Helps the Bookmakers

The emergence of live betting has transformed gambling as a whole, helping both players and bookmakers connect more easily to the act itself.

14:24 25 May 2021

Today, setting, odds, accepting bets, placing bets and paying wins have never been easier and can be done at the push of a button.

 

Who are bookmakers?

 

A bookmaker is a person or organization that facilitates gambling, making it possible for players to place bets and win. Their job basically is to sustain book balance in order to ensure there is an equal number of people betting on a win or loss.

 

Bookmakers do not make money by betting themselves since they help others bet but rather do so by charging a transaction fee on every bet facilitated. Study your bookmaker’s policies to understand the rules involved, know more about live betting and other things that would ease your gaming experience.

 

In the past, the role of a book market has been such that people troop in from far and wide to check odds, and place bets at certain places. Before the emergence of live betting, bookmakers had outlets in strategic areas where information on odds are released. Players are required to go to that location in order to place bets or get information. However, the internet, coupled with live betting has scrapped off the archaic way and made things easier.

 

How has live betting technology made things easier for bookmakers?

 

The whole idea behind the success and effectiveness of live betting is live-streaming. Bookmakers can now take full advantage of both channels for the betterment of the players, and themselves. With the nature of things, there’s no point in offering live-streaming, if a bookmaker does not offer live betting.

 

How live-streaming has built trust?

 

Live betting is a medium that connects players around the world together, allowing them to bet in an ongoing game without being present in a casino. However, for the players to completely trust the process, they need to see that there is no manipulation involved to steal their money. This is where live-streaming comes in. It connects the players through video channels, allowing them to both partake by staking money and watching what’s happening in real-time.

 

Basically, data feeds from the games that are being played are supplied at different angles of the table to the players. All the players need is a good internet connection, and they are good to go. Most bookmakers started by offering live matches for players to watch.

 

What impact has it made so far?

 

Doing this has caused a good number of new players to flock to the live stream sites and signing up with these bookmakers. Today, it has become a mainstream act that every bookmaker offers. With live betting, bookmakers can set up their whole system from a comfortable location, and reach out to millions of players around the world.

 

Odds can simply be displayed on their online live betting channels while offering better betting opportunities in general to players. With live betting, varying odds on an ongoing game is even possible. Livestreaming and live betting technology has done things that were not even conceivable, possible for bookmakers, and players too.