Leeds Digital Advice for Tech Start-Ups

Tech start-ups taught how to stand out from competitors and increase brand awareness at Leeds Digital Festival.

13:04 29 September 2021

Tech start-ups were taught by a panel of PRs and journalists on how to increase brand awareness and stand out from competitors at the recently concluded Leeds Digital Festival. 

 

The event, which was organised by The PHA Group at Zeal in Leeds, focused on unique problems being faced by tech entrepreneurs and start-up founders who are left unnoticed in their chosen fields. 

 

Hannah Craig, head of PHA North at The PHA Group, said: “With recently opening a northern division, we were keen to break free from our screens and connect with Leeds tech founders face to face.

 

“We wanted provide some useful insight into the world of PR and demonstrate the impact media coverage can have when it comes to supercharging start-ups.”

 

She added: “The tech talent in Leeds is undeniable and Leeds Digital Festival provided the perfect platform to meet some of the region’s most dynamic businesses that are using innovation to achieve great things.

 

“As we grow our presence in Leeds, we’ll be looking for more ways to engage with tech start-ups and keep supporting them with knowledge of how they can begin to build their own media profile.”

 

The event, which was hosted by Ilona Alcock, from business development consultancy Elevate, was attended by Hannah Craig, head of PHA North, Lizzie Murphy, business reporter at The Yorkshire Post and Stephen Chapman, reporter at Prolific North.