Jennifer Lawrence is new face of Dior

The Hunger Games star has replaced Mila Kunis as brand ambassador for Dior...

12:20 14 October 2012

The fiery star of Hunger Games has been named as the new face of global fashion brand Dior. Lawrence will represent the brand’s handbag collection and will front the 2013 spring-summer advertising campaign for Miss Dior.

 

The 21-year-old Girl on Fire is said to be ‘delighted’ to represent the renowned brand.

 

In an interview with Women’s Wear Daily, she said: "It's such a dream to represent an iconic brand that is synonymous with high fashion".

 

Dior executives are also equally psyched about working with Oscar nominee Lawrence. According to creative director Raf Simons, "Like everyone else, I first discovered Jennifer Lawrence in the roles she played in action movies.”

 

"I was, of course, struck by her incredible onscreen presence in these blockbuster films, but also impressed by her powerful interpretations of subtler, more rounded characters.

 

"Her youth and her classic beauty, but also her force of character and the complexity she's capable of embodying at such a young age, are, for me, both unique and very moving".

 

Lawrence will take the spot vacated by Mila Kunis, of Black Swan fame, who was featured in Dior’s 2012 autumn-winter campaign.