Is Link Building Still Relevant to SEO in 2020?

Search Engine Optimisation has become a household terminology of sorts in terms of its popularity in digital marketing trends across the world.

13:16 13 February 2020

All companies and businesses have recognised the importance of SEO for their growth and development. They have invested in ensuring that their content is up to date with modern-day SEO standards. 

However, with this boom in the popularity of SEO techniques also comes development and evolution in SEO in general. What used to be good for SEO a few years ago might be redundant right now. Hence, in 2020, it is imperative to evaluate the SEO trends of the past few years and determine their utility and efficacy. One such technique that comes to mind is link building. Most digital marketers and business owners will ask themselves if this technique that was widely used in the past few years is still efficient, and experts at Healthy Links will tell you that it is! The only thing you need to be careful of is the kind of links you build. 

Here is a short guide on how link building is still relevant to SEO in 2020:

Backlinks 

Backlinks that come from reputed bloggers, blogs, vlogs, or other online sources that link directly to your content showcase that your content is relevant to what the audience was originally searching for, and that the business or website directing their traffic to your content also finds value in it. This acts as a recommendation of sorts in the eyes of Google algorithms and makes these backlinks very valuable. 

Internal links

Internal links were actually a lot more relevant a few years ago but were misused by websites to redirect their audience to different pages within their own site, irrespective of how relevant the content may be. However, if the content is indeed relevant, internal links can help improve your search ranking because search engines also take into account how long someone stays on a page, how far they scroll down, and how much they interact with links, pictures, or graphics on the page. 

Organic links 

A lot of people end up spending thousands of pounds on creating fake backlinks that direct audiences to their own content. Unfortunately, search engines are a lot smarter than they used to be and can weed out spam and fake backlinks quite easily. If you end up doing something like this, you will most likely end up lessening your chances of increasing your search engine rankings. 

Quality over quantity

This is the golden rule to live by when it comes to SEO link building. What matters isn’t how many links you’ve accumulated over the years, but how many of those links come organically from well-reputed sources that have a high follower rate, a large audience base, and a high search engine ranking themselves. 

In order to ensure that your SEO techniques are up to date, make sure you follow these simple link building guidelines for 2020 because link building is still extremely relevant and useful.