Is It Worth It To Have A Brand TikTok?

Do I Need TikTok For My Business?

22:41 16 June 2023

Just a few years ago, if someone heard the word “TikTok,” they probably thought of a clock or the popular Kesha song. However, the pandemic brought many people to the platform. 

Today, you likely know what TikTok is and have probably seen videos from the platform. While TikTok is popular for individuals, it's also a way that many small businesses have launched products and grown their brand awareness.

However, even if you've considered using TikTok for your business, many wonder if TikTok is worth the effort. This guide is here to answer some of these questions. 

Learn some of the ways to make TikTok work for your business below.

Things To Consider Before Making A TikTok Business

Generally, TikTok is a good way to market your business, but this isn't true for all companies. Instead, you should answer a few questions before investing time into setting up your profile.

1. Is your audience on TikTok? TikTok is popular with a younger demographic, although it's not solely for teens. If your target audience is men above 60 years old, for example, TikTok might make little sense.
2. Does TikTok offer something unique to your business or your audience? If you already have social media profiles, you'll want to factor in if TikTok can provide new opportunities. If you can offer new and exciting content for your audience, TikTok is likely worth it.
3. Do you have the time and resources to invest? Setting up a new social media profile and making it successful does take time and effort. So, you'll want to determine if your brand or business has the capacity to work on it at this point. 

Benefits Of Working With Social Media Professionals For Help

One overall note to consider for a business or brand TikTok is your experience level with the platform. If you're entirely new to social media marketing or just running any social media in general, it may be more of an uphill battle. 

However, you don't have to do it on your own. There are many social media professionals and influencer teams who can assist you in growing your brand on TikTok.

Tips For Running A Successful Brand TikTok

While every brand is different and you'll want to tailor your TikTok to your audience, following some general best practices is still wise. 

These tips can help you set up and run a more successful TikTok:

1. Focus less on selling: While some social media platforms are meant more for selling products, TikTok audiences are more likely to respond to education and entertainment. While you can still use TikTok for brand promotion and awareness, focus more on exciting content.
2. Learn about TikTok SEO: While TikTok is a social media platform, it does use algorithms to promote content. So, it's important to learn how to leverage trends, hashtags, and more to have your videos show up on users’ feeds.
3. Hone video editing skills: While video content is something some companies are still adjusting to, knowing how to create and edit videos for social media is an instrumental skill. It's also a must if you run a TikTok. 

Overall, TikTok is a useful social media platform, especially if you're marketing to millennials and Gen Z. But, you should consider if it's a good move for your business and learn how to make the platform work for you.