Immersive Technology Plans for Salford

Innovation Accelerator Pilot Programme awards funding to Salford's immersive technology project.

19:15 10 April 2023

An innovative project in Salford has been chosen to be one of the recipients of massive funding from the Innovation Accelerator Pilot Programme. 

The project will see the creation of a technology hub that will support research and development to fuel growth in the city, boost skills and employment as well as attract new investment, talents and businesses. The project is expected to strengthen Salford and Greater Manchester's digital and creative economy, support frontier sectors and seize opportunities arising from the new digital area of the metaverse and web3. 

Salford City Mayor Paul Dennett and chair of The Landing’s Board said: “Through this project, Salford will continue to nurture and join the dots for creative individuals, SMEs and communities and help them to play an important role in our innovation journey. Our vision is for everyone to benefit, while we foster a culture of innovation and sustainable growth.

Through a programme of activities supporting innovators and delivering targeted research projects, accompanied by outreach activities that will deliver a greener, better, fairer city and help address health and employment inequalities in Salford, GM, and across the UK, the project will help businesses develop and adopt innovative tech solutions and enhance MediaCity’s role in GM’s innovation ecosystem.”

Speaking on behalf of MediaCity, Stephen Wild, Managing Director said: “MediaCity’s unique community and living lab provides a perfect environment where collaborative and applied innovation thrives. The Immersive Technologies Innovation Hub will enhance MediaCity’s inclusive environment for business innovation and R&D to positively impact the lives and productivity of communities across Greater Manchester. We look forward to working with our existing partners as well as new companies, innovators and entrepreneurs to facilitate new discoveries and help Greater Manchester’s businesses adopt the new wave of immersive and metaverse technologies.”