IFS Cloud Cable Car Rebrand for London's Cable Car

London's cable car to be rebranded as IFS Cloud Cable Car, TfL has confirmed.

12:18 07 September 2022

TfL has recently announced its decision to rebrand London's cable car following a new sponsorship with a technology company. 

 

Under the agreement with IFT, the cable car will be rebranded as IFS Cloud Cable starting in October for a minimum of two years. The cable car has been without a permanent sponsor since June when the previous deal with airline Emirates expired. 

 

Josh Crompton, TfL’s head of the London Cable Car, said: “Over the last ten years, we have seen the London Cable Car attract tens of millions of visitors and secure its place as a must-visit UK attraction. The partnership with IFS is an exciting opportunity to continue to build on the success of the most unique part of London’s skyline.”

 

IFS, the cable car’s new sponsor, is a “rapidly growing global technology company” according to chief marketing officer Oliver Pilgerstorfer.