How to Use Pop-Up Ad that Will be Effective and not Irritate Visitors

How to convince those users otherwise? Read on to read some interesting hacks in using pop-ups.

16:56 23 August 2021

“Are pop-ups irritators or real helpers?” Digital marketers have been debating on this for ages. Most people got used to pop-ups but they still can make some users go nuts. 

 

How to convince those users otherwise? Read on to read some interesting hacks in using pop-ups.

 

Let’s check out what a pop-up is a floating block “glued” to the left or right in the browser window when scrolling. It doesn’t interfere with content interaction.

 

As we know, they’re focused on attracting web traffic. Pop-ups are usually generated in a new browser window with the help of JavaScript or Adobe Flash.

 

Many websites use pop-ups to display information without disrupting the page currently open. For example, they may provide needed extra guidance when filling in a form on a web page, without causing the loss of any information already entered into the form. 

 

Pop-ups generally have decent click-through rates — often around 2% — higher than other kinds of ads. And for the pop-ups themself, there are the following types

 

Kinds of pop-ups

 

- Welcome pop-ups. These appear after a certain time on the site. Usually, it is up to 5 seconds, but there are annoying examples of a window appearing after a millisecond. Alas, in this case, the effect is exactly the opposite.

 

- Scrolling pop-ups. They appear as the user scrolls through the page and reaches a certain point, usually to the middle or to the end.

 

- "Weekend" pop-ups. Appear when the user is about to close the page or press the back button in the browser.

 

If you decide to use pop-ups on your site, make sure that it has the main qualities of an adequate pop-up window. 

 

What are the pros of pop-ups?

Apart from driving clicks, pop-ups have some other seducing advantages.

 

- Attract attention — If you have something to say or have where to direct your visitors, a pop-up will help you immediately grab attention.

 

- Save costs — they're cheap, they have a low cost per click.

 

- A large area for displaying advertising material —  test the location and you can see how well products sell in different locations.

If you do everything right, conversions will increase and you will be able to sell more. Offer something really valuable in pop-ups and people will be drawn. The simplest and most effective way is to offer a discount.

 

However, it’s important to pay attention to detail. Let’s take a look at crucial must-haves to make your pop-ups work.

 

Beneficial hints in creating a nice pop-up

Measure the website loading speed before adding pop-ups, install the script, and take a new measure. Loading speed affects not only behavioral metrics but also ranking by search engines.   

 

Limit yourself to a headline and several sentences that clearly reveal the essence of the offer. 

 

Experiment with details 

Implement pop-ups using a plugin or online service that allows you to change the appearance, calls, and targeting conditions without a programmer, testing hypotheses several times a month, choosing the best solutions, and improving the conversion of pop-ups.

 

As part of the test, check the reaction of users to material benefits — discounts — and motivational ones: research results, checklist, guide, selection of tools. Also, try to get a secret prize or prediction.

 

Invest in quality design 

Adapt the pop-up design to the corporate style of the site and remember: a bright picture works only in conjunction with a message that is interesting for site visitors.

 

State the advantages for the users 

Сlearly and succinctly describe the benefits that the user will receive in exchange for contact information or a subscription to a chatbot. For example, "Subscribe to us on Telegram to find out about discounts an hour earlier than others." 

 

Provide a discount or valuable content with no return

A person appreciates what they had to invest his resources in: time, effort, attention. For example, many will not even open a checklist that can be downloaded in the public domain, and the link to the file that comes in the mail after subscribing gets more clicks and engagement. Share benefits in exchange for personal data or a subscription. 

 

Final thoughts

The marketer should understand how many chats, subscriptions, and leads each pop-up brings in order to turn off ineffective ones and improve the basic ones. 

 

So, the most successful steps of effective pop-up include:

 

- a pleasant design for users;

- the control of speed before creating a pop-up on the website;

- limiting the information in several sentences which reveal the real sense of the offer;

- highlighting the real pros of the advertisement in the pop-up;

- showing discounts or only valuable content;

- monitoring the statistics of the website in order to see the indicators of it. 

 

On the way to your perfect pop-ups, make sure to find a smart pop-ups tool that will become a useful service for lead generation, collecting a base for mailing, increasing site conversion, informing, and receiving feedback.