How to Repurpose Your Transcripts for Marketing

If you’re a blogger, vlogger, a podcaster with big ambitions, we are pretty sure that one of your primary goals is to expand your reach.

11:37 26 April 2021

All people who start their careers in this field want to have a strong audience of engaged people, build a reputation, and make all their messages visible. Yet, it is really not that easy to find good strategies that let you think outside the box. What should you do if you have already tried different methods, and they didn’t bring you the desired result, or the result they brought is not enough? We know what can boost your potential, and it is repurposing your transcripts for marketing!

 

You may be wondering: repur..what? It means that you can adapt your content for use for different purposes. For example, if you’re a podcaster, you can take the English transcription of your last piece and create a hooking newsletter. Sounds attractive, doesn’t it? So, how can you get the most out of transcripts?

 

Start With the Basics: What are Transcripts?

 

The answer is pretty easy — the transcript is a text version of any audio or video file. It can be a pretty voluminous document that includes all your words, giggles, pregnant pauses, and so on. In fact, it depends on your final goals. For example, when you want to create subtitles for your video, you need this document as it is. But there are situations where you can use this transcription partially, to warm up your audience, to explain what your content is about, and so on.

 

In any case, the process of transcription can take you a lot of time. Some content makers use automated transcription software, but it can’t provide you with incredible quality. Transcriberry transcriptionists can guarantee you a flawless result with fewer hurdles! These are experts who know how to reach your goals!

 

Types of Content That You Can Provide Your Audience With

 

Email

 

Well, let’s start with newsletters and email marketing in general. According to stats, nearly 9 of every 10 marketing professionals use this tool to distribute content and interact with an audience. 81% of small businesses consider email to be their main channel of customer acquisition, and they also use it for retention. Certified transcriptionists can provide you with a flawless transcription of your audio and video files, whether it goes about podcasts, presentations, webinars, or other meetings. Just choose the most essential information and create hooking newsletters for your readers.

 

Premium content

 

What about creating white papers or eBooks that you can email to your new subscribers as soon as they provide you with their basic information. Along with audio or video transcription, you can add some more details to make this premium content really premium. Create papers that provide your audience with the hot information about your industry, your professional advice, some insights, etc. Practical value is a key to get more hearts and boost your content marketing.

 

We know how challenging it is to create these papers and how much time it usually takes. That’s why it would be a better idea to rely on expert transcriptionists who know their onions.

 

Social media

 

Having your content transcribed, you and your team can produce more engaging content for Twitter, Instagram, Facebook, LinkedIn, and other social media. Spot interesting quotes, funny phrases, etc. To make things easier, just develop a template and copy the necessary sentences from your transcriptions to paste them in a flash. You can also hire a designer if you want to make this content even more creative, but in any case, a high-quality transcription is a must.

 

Infographics

 

It is a no-brainer that infographics can be a very powerful tool, especially when it is designed well. According to stats, this visual content gets three times as many likes and shares on social media. It means you can make more people fall in love with the information you share. So, when you choose high-quality human transcription services, you focus exactly on highlighting the most essential facts instead of writing them down just from scratch.

 

Lead magnets

 

These are short words and phrases that help your audience to understand what is your video or audio about. When it comes to regular subscribers, they already know what to expect from your channel. But newbies need some “magnets” that will hook them, and you can create them just from your transcripts.

 

Besides, you can’t dispute the fact that transcripts are really useful for SEO. Search engines can’t watch or listen to your content, and therefore they can’t show it to other people. When you have a text version of your pieces, you boost your SEO performance and make your website (or another platform) more reachable.

 

Why Should You Use Transcripts to Reach a Bigger Audience?

 

You should also consider the fact that your target audience may be very diverse. For example, even though YouTube and other video platforms and podcasts platforms are pretty popular these days, there are many people who don’t like audio content. They prefer to read, especially when it comes to some useful information that they need to remember.

 

The second point is that there are many people with hearing disabilities. You have no chance to attract them without a text version of your content. Of course, it doesn’t mean that you should focus on this type only; just share a transcription, and your new fans will surely appreciate them!

 

Besides, don’t forget about people from different countries who may study English as their second or even third language. By providing them with your transcriptions, you can boost your marketing as well because you make your content reachable and inclusive. Leverage all the opportunities that you have, and make the grade with your ambitious goals!