How to Get People to Share Your Content on Instagram

Instagram's clean interface and exceptionally engaged user base make it a fantastic platform for increasing brand recognition and reach.

07:24 17 November 2022

Instagram's clean interface and exceptionally engaged user base make it a fantastic platform for increasing brand recognition and reach. At this point, though, just about every successful business already has an Instagram profile and presence, which means the competition is steep, especially for businesses that are new to the platform or have only recently decided to start taking it seriously. Cutting through the noise to get noticed requires an effective strategy, but it can be done.

Focus on the Basics

There are two essential elements of any effective Instagram marketing campaign: relevance and reach. To get noticed, business owners need to focus on both of them at once, which can be tough and take some time. In the meantime, it's worth finding places to purchase instagram followers to start building up some social capital. From there, it will be easier to extend a brand's organic reach and focus on maintaining relevance.

The Right Content for the Right Audience

Organic reach isn't just about getting content in front of users' eyes. It's about getting the right content in front of the target audience at the right time while simultaneously staying true to the company's brand identity and its visual aesthetics. That's where relevance comes in. All of the content posted to an account should be relevant to a brand's niche and its audience's interests.

Analytics Show What's Already Working

Before adopting new strategies, it's worth taking a step back to see what's already working to help an account's follower count grow. Keep track of data analytics and review campaigns, posts, and hashtags to see which of them had the largest reach and the greatest engagement rates. Look for patterns rather than individual instances, and don't forget to compare the findings to those of direct competitors.

Update and Optimize the Account

Instagram is best known for its aesthetic photo and video sharing, so creating and maintaining a consistent visual identity is important, but so is having an on-point bio that accurately reflects the brand's identity. It helps to think of this part of an account as a homepage. When users notice a post and start interacting with it, they'll eventually wind up back at the business's bio looking for more information. Be sure there's something worth finding.

Use Hashtags Wisely

Using hashtags is a good way to get noticed on Instagram, but only if business owners use them wisely. Instead of using the maximum number of hashtags in every post, include just a few highly relevant ones. The key is to find the hashtags that a creator's target audience will be most likely to check. Making an initial connection through judicious hashtag use will make it more likely that Instagram users will follow an account.

Inspire Sharing

High-value content is much more likely to get noticed than promotional posts. If a post offers not just appealing aesthetics but also helpful information, other users will be more likely to share it, expanding the content's organic reach and increasing brand recognition naturally.

Know What Not to Do

Now that business owners have learned about a few of the most effective ways to get noticed on Instagram, it's worth taking a moment to discuss some common mistakes. Try to avoid:

•  Excessively provocative or controversial posts. These posts may help an account get noticed, but it won't be in a good way.
• Hopping around from trend to trend without attention to brand voice and values.
• Creating click-bait content that doesn't provide any real value.
• Sensationalizing information or data, which can decrease trust in the brand.
• Partnering with influencers or other users with values that don't align with the brand's or failing to vet potential partners adequately and not noticing that this could be the case.

Avoiding these common mistakes won't necessarily help a brand get noticed. What it will do, however, is help the brand maintain authority and integrity over time so that when it does get noticed, the attention it receives will be positive.

Remember That Being Noticed Takes Time

Every once in a while, an account will post something interesting and attention-grabbing that goes viral overnight, but that's the exception, not the rule. Getting noticed on Instagram is usually more a matter of putting in the work every day until it pays off. Of course, getting a head start with some extra followers, likes, or views won't hurt, but even so, it takes some time to start reaching the right users with the right content to form connections and increase a brand's presence on Instagram. Being prepared is always best.