How to Get Discovered on Instagram?

Instagram is currently one of the fastest-growing social networking sites.

21:21 23 November 2022

Instagram is a wonderful place to gain recognition for the brand you have created. In fact, it is currently one of the fastest-growing social networking sites. There are over two billion users worldwide. The largest age demographic is 25 to 34-year-olds. They make up 31.2% of all Instagram accounts. With such a large potential audience, evaluating strategies that will increase a brand's reach is a good idea.

Increase the Number of Followers

Marketing on Instagram is only useful if you have curated a large following. Growing the number of accounts following yours is one of the most important strategies to gain more exposure on the site. The more followers a brand has, the broader its reach to potential followers and customers.

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Captivate Your Audience's Attention

Having an understanding of who your followers are is the best way to further engage them. If you have a business that primarily targets a specific age group, study them. Learn what is most important to them. Then use that information to your advantage.

Find out when they are more likely to be active on social media and limit posts to that time of day. You can also check Instagram Insights to narrow down when followers are most active. Post consistently, but don't overwhelm your audience with too many posts. Try not to post more than once daily.

Be intentional about the hashtags used. Instagram allows 30 hashtags per post. While they need to be kept relevant to your industry, this is a time to let your creativity shine through. Good hashtags will attract more followers.

Be Interactive

Appeal to your audience by hosting a contest where the entrants must tag a few friends to participate. Pick a prize that is relevant to the followers and brand. Throw in some gift cards. Remember to make it exciting so that people will want to get involved and win.

Use polls and questionnaires to get a conversation started. While reminding people of your brand, don't make it the central theme of the questions asked. Ask positive, open-ended questions that will make followers think. This will make them feel good about answering and engaging in a discussion.

Host an Instagram Live so that followers can ask their own questions. Make it about more than selling a product. Use this time to give information about the brand, and be sure to have fun. Show what the brand's personality is all about, and keep those watching hooked until the end.

Take advantage of Instagram Stories. It's an entertaining and spontaneous way to reach out. Pay close attention to the most popular trends on Stories and utilize them to put out attention-grabbing videos and photos. Add links to the Stories shared. They will look more natural here than anywhere else on your account. 

Find the Brand's Voice

If you haven't already done so, take the time to create what you want the brand to be known for. Adopt the aesthetic that works best and stick with it. When posting pictures or videos, make sure that, if using a filter, you use the same filter every time. Post interesting content that represents your brand. This makes it more likely that followers will share it.

Check Out the Competition.

Pay attention to brands like your own. Notice what hashtags they use. Find out when they post and why. Look through their most popular posts and see which ones got the most engagement from their followers. All of this information will help optimize your own content.

Keep it Professional

Don't use your brand's Instagram account to post about personal things. Keep it neutral and brand centered whenever possible. Don't use the account to be provocative or controversial. That is not needed to increase reach or follower engagement. Going viral for the wrong thing could backfire and negatively affect you and the brand. 

Instagram has grown into a service that is perfect for marketing content and building audiences. It has actually grown entire brands. Even celebrities, sports stars, and wealthy entrepreneurs use Instagram to further their own brands and the brands they are affiliated with. Following these tips will help increase your engagement and the likelihood you will get noticed on Instagram. Gaining followers can change the trajectory of your business and grow brand awareness.