How to Find the Right Content Marketing Agency

Content marketing has evolved past the stages of just creating and sharing content to a particular audience.

20:35 07 May 2018

All other aspects of digital marketing such as email marketing, social media marketing and SEO marketing require superb content in order to get the desired results. Content marketing has evolved past the stages of just creating and sharing content to a particular audience. Every brand regardless of its size wants to beat competition, improve visibility and remain relevant.Many small business owners now search for reputable agencies that are familiar with their industries to manage the entire content marketing process. They are aware that the investment will have a huge impact on their sales and ROI in the long run. Here are the basic things to look out for when hiring a content marketing agency.  

 

•Ability to design powerful strategies 

The importance of creating a foolproof content marketing strategy can’t be underscored in this digital age. It determines whether your overall marketing strategy will be successful or not. You need to hire an agency that is ready to carry out a thorough research so as to come up with an effective strategy. In addition, they should be eager to know more about your brand’s vision, message, history and other essential details.

 

•Check whether they can repurpose content 

Repurposing content goes beyond bringing life into some of the evergreen content on your site. It also involves creating content for different platforms around the same theme or message. For instance, white papers can be distilled into various content formssuch as podcasts, infographics or eBooks. 

 

•An efficient team 

The best content marketing agencies on the internet have their own team. This ensures that each project will be carried out efficiently and quickly. The team members handle tasks that include researching, writing, editing, proofreading and managing. Agencies that take this approach often deliver well-polished content that can drive more traffic and engagement as web visitors share it with others. 

 

•Outstanding previous projects 

Try as much as possible to learn more about the steps that are involved in the process of content marketing. An authentic content marketing agency is expected to have a website. Visit their site to take a look at how they are using their skills to grow their brand and the type of content they create. Interacting with their previous or current clients is one of the surest ways to know about the quality of services that they provide regularly. They should be willing to share their portfolio and other things like buyers’ persona and editorial calendars if they are really proud of their skills.  

 

•They must be tech savvy 

Data is readily available unlike several decades ago. The most important thing is to know how to analyze the data and obtain tangible results. This can only be possible if the content marketing agency has access to the right tools. These tools will come in handy for ascertaining whether a strategy is working or not over time. The best thing is to opt for an agency that utilizes the latest marketing technology like AI powered marketing automation and analytics.