How To Communicate Effectively With Your Customers While Being Efficient With Your Resources

Running a business is all about return on investment. How can you get the most revenue while spending the least amount of money possible?

05:24 25 November 2021

Running a business is all about return on investment. How can you get the most revenue while spending the least amount of money possible? Of course, the most successful businesses maximize one while minimizing the other. You should be looking to cut costs where you can, but not at the expense of performance. 

 

One place where many businesses are starting to get discounts is communications. It’s never been easier or more affordable to connect with your clients and prospects. You can be strategic and specific so that you become more efficient with your spending. Here are some ways that you can communicate with your customers and be as cost-conscious as possible with your resources. 

 

Social Media

There are almost 4 billion people using social media at the moment, and that number just keeps increasing. There are users who like to post memes and jokes, news stories, photos, videos, and any other kind of content you can think of. Primarily, they use social media for engagement and connection with their friends and family. 

 

Anyone can get connected with another person at any time, no matter where they live. The same goes for brands. Consumers can connect with brands like never before. The main thing you can do is offer great content that will draw interest and hopefully get liked and shared by your followers to their networks. This can build a positive image of your brand and position you as an authority in your industry. 

 

Customers can comment, react and share your content. If they comment, you can replay and build your connection on an individual level with these customers. To them, it will feel like a more personal connection than your typical seller/buyer relationship. They can also write reviews and ask questions on some social media platforms. Make sure that you address any concerns and questions to further build up your trust with the public. The best part is that signing up for a social media platform is usually free!

 

Mass Texting

Much like social media, text messaging has become the favorite mode of communication for billions of people. Not only that, but we are conditioned to look at texts as soon as they come in. Your phone gives you a notification that identities a text as coming through, and you immediately pull it out and see who it’s from. 

 

We don’t want to miss anything, and responding to that notification like Pavlov’s dog is a part of that. This can be a very powerful tool for brands who use text messaging properly. You can send out messages to hundreds of potential customers or clients who will almost certainly open and read them as soon as they get that notification. 

 

As opposed to having to type out potentially thousands of text messages with your thumbs, you can use a mass texting and group calling app to send out texts to all of your contacts within seconds, and it can also allow you to make mass phone calls immediately. 

 

Chatbots and AI

We live in a world where everybody wants everything immediately. Making your customers wait for information or to make a purchase can mean death. However, you can leverage modern technology to make sure that your customers can always reach you, even if every one of your staff members is sleeping. 

 

When a prospect arrives on your website, it’s most likely that they are interested in your products or services. Why else would they have searched for something related? When they arrive, they will either search around for more information, or make a purchase immediately. If they need information before purchasing, then you might lose them to your competition if they have to wait. With AI chat boxes they can ask a question and get an automated answer based on the keywords in their question. 

 

These automated customer service agents sound authentic, and are very sophisticated in design. Your customers may be none the wiser. This small change can provide you with a de facto 24/7 customer service line and a way to keep users on your website and hopefully convert them to customers. 

 

Good marketing is all about communication. If you can engage and connect with your customers, you are more likely to get sales, and to build customer loyalty. However, you need to do this while investing efficiently. That means taking advantage of communication methods that will get you the most bang for your buck.