How to Build a Strong Personal Brand on LinkedIn: From Profile to Content

LinkedIn is the most important social network for business communication.

01:45 15 January 2025

LinkedIn is the most important social network for business communication, which has unrivaled importance as a key tool for developing business connections. In particular, it serves as a key platform for networking during conferences and meetings. Here, LinkedIn allows you to exchange contact information.

To create a solid image, every reputable project maintains its LinkedIn page. In addition, team members proudly talk about their place of work, role and responsibilities in the organization. Compliance with international business standards is the most important condition for creating a reputable project.

Profile Design and Maintenance

The quality of the profile design significantly affects the conversion rate of responses from potential clients or partners. This means that when sending out 100 invitations to establish contacts, a poorly designed profile can yield 20% of responses, and a well-designed one - 50-60%. Over the course of a year, this difference is exacerbated: a bad profile can lead to 960 connections, and a good one - to 2880. The difference in results is significant.

To optimize your personal profiles for success, you need to provide detailed and high-quality information. It is also important to post content, both "Articles" and "Posts", at least once a month. This helps keep your profile active and increases your visibility in search results.

This can be divided into two separate areas - profile creation and design, and profile content and promotion.

Profile Creation and Design

This includes creating and aesthetically designing profiles so that they make a positive impression and help increase the number of responses. Here is a step-by-step guide to creating and optimizing a LinkedIn profile for professionals. Here is a process diagram based on our instructions:

1. Profile creation. Visit LinkedIn and create a profile in English.

2. Profile details. Use a nickname and an alternative photo if you prefer anonymity. Add a background banner for visual appeal.

3. Indicate your location, including the country and city. Indicate your job title with your first and last name, for example: Chief Marketing Officer. In the Talks About section, use relevant hashtags such as #web3, #gamefi, #p2e, #crypto, #blockchain to highlight your expertise in cryptocurrency.

4. Featured Section. Attach your CV to the Featured section.

5. About Section. Tell us about yourself and your professional experience.

6. Experience Section. List all relevant work experience, including company names, positions held, and your role in the field.

7. Education Section. Provide details about your education.

8. Skills Section. List your key skills.

9. Languages Section. List your level of proficiency in various languages.

10. Recommendations Section. Request and attach recommendations from colleagues that confirm your expertise.

11. Attach additional certifications, training, and licenses, if applicable, to demonstrate your professional development.

Following these steps will help you create a complete and well-optimized LinkedIn profile that effectively showcases your knowledge and expertise in your chosen field.

Filling and Promoting Your Profile

Here, the focus is on filling your profiles with detailed information and interesting content. Regularly posting content not only keeps your profiles active, but also promotes them to a wider audience on the platform.

1. Focus on complete information on your profile and regularly share interesting content to keep your profile active and visible.

2. Follow users with relevant tags like #web3, #crypto, #playtoearn, etc. Aim to make about 100 connections per week on each specialized topic to expand your network.

3. Endorse the skills of those who accept your connection request with the "Endorsement" button, which often prompts them to reciprocate.

4. Follow industry influencers and personalities, as well as companies. Be active by reposting, liking, and commenting on posts.

5. Writing posts and articles in your professional field will greatly enhance your profile. Post your articles on your profile and encourage your colleagues to repost your articles.

6. A proactive approach to improving SSI. Be proactive and use various methods to increase your SSI rank on LinkedIn. Aim to expand your "Connections" list to increase your profile visibility and reach.

Following these steps will increase your SSI rank and greatly enhance your professional presence on LinkedIn, which will ultimately help you make valuable connections and establish yourself as an authority in your industry.

Finding your target audience

LinkedIn offers a variety of powerful search options for finding companies and their employees. With over 500 million users, LinkedIn has a vast network to search from. There are four main types of search:

1. Free Search. This option offers limited standard LinkedIn search functionality, suitable for basic searches.

2. Sales Navigator. LinkedIn’s premium internal service, available for $70 to $100 per account. Using Sales Navigator removes the limitations and provides easy access to the full advanced search capabilities.

3. Using Third-Party Sources. Another approach involves using third-party sites, events, rankings, and lists. One effective method is to visit company websites and navigate to the “Team” sections, where you can often find links to LinkedIn profiles. In addition, attending summits and conferences can provide an opportunity to collect lists of companies or individuals (often with links to their LinkedIn profiles, especially among speakers). Exploring various rankings and lists can also lead you to relevant personas (for example, check out the Signal NFX site for US investors, each of which has relevant LinkedIn links). The possibilities are numerous, you just have to take the time to search.

When engaging with potential contacts on LinkedIn, it is important to follow a structured approach. You should first request to connect, and once that is accepted, you can begin to engage further. This protocol provides a solid foundation for effective engagement.

To better understand your target audience, it is essential to create detailed customer profiles. By creating separate personas for each product, you get a clear picture of who your ideal buyer is. This process involves collecting comprehensive information about customer demographics, preferences, needs, and behavior. Creating customer personas allows you to tailor your communications and marketing efforts to the needs and interests of your target audience. Identifying these factors helps you create accurate customer profiles for personalized engagement:

1. Identifying the industries where your services or products are most relevant is critical. This will allow you to focus your efforts on reaching out to people in those industries.

2. Understanding the decision makers behind your offering is key. Connecting with decision makers ensures that your communications are directly focused on the needs and concerns of those who can influence the buyer’s choice.

3. The size of a company affects its needs and preferences. Classifying companies by size allows you to tailor your approach to the scale of their operations.

4. For initiatives that involve live meetings or on-site services, it is critical to consider the city or region. This allows you to connect with people who can actually benefit from your offerings.

5. It is important to consider the preferred languages of both your target audience and your team members. Using the Profile Language filter will help you connect more effectively with those who understand and communicate in your language of choice.

6. Understanding specific characteristics of potential customers will improve the effectiveness of your communications. For example, if they have recently received investment or are attending conferences similar to yours, you can offer them customized solutions such as services, partnership opportunities, or event participation.

Conclusion

Personal branding is especially relevant for companies, as it directly determines their credibility and reliability. It should be noted that the findings presented in this article apply primarily to business owners and senior managers. For lower-ranking employees, the relationship is obvious: an active presence on LinkedIn facilitates access to high-paying positions in promising companies. Go to website to get professional help with developing LinkedIn profile.