How to Build a Brand Identity for your Small Business on Social Media in 2020

Social media is the best means of both keeping contact with your previous consumers and reaching out to the new potential customers.

16:15 04 February 2020

Small businesses, in particular, need to take advantage of this trend to build brand awareness and generate more leads.

Different social media platforms are usually user-friend and foolproof so that every person can easily create an account and post on them. But, being a successful marketer is not just throwing posts and waiting for a response.

In this article, we are going to summarize important techniques you can use to build sales funnel and increase your ROI.

Objectives and strategy

Before embarking on any new career, you need to define clear objectives to concentrate on them. Without measurable goals, you will not be able to estimate your efficiency and consequently, your attempts and investments might be for nothing.

If you know what you are going to achieve, for example, 1000 followers in a month, you can focus all your attention toward that goal and avoid any distractions. So, please try to start with setting clear goals that can be measured with available resources.

Also, if you have clear goals, you can devise efficient plans for reaching them. Remember that you cannot succeed in your business without a concrete social media marketing strategy. You need to see all the important factors like platforms, competitors, resources, deadlines, etc. in perspective.

Target audience

Reaching to more than 3 billion active users has been possible using social networks. But you need to know who is highly likely to buy your products/services to focus on them.

Without recognizing your potential customers on social media and prioritizing your marketing activities based on them, you will waste your resources. You cannot influence all social users, especially when you are a small business.

In this regard, try to:

1. Analyze your previous customers.
   
   
2. Reach out to the followers of your competitors’ accounts.
   
   
3. Find suitable social platforms for your industry.
   
   
4. Join niche relevant groups on several social networks like LinkedIn.
   
   
5. Leverage the power of social media polls to know your audience better.
   
   

By this approach, you can sort your target audience in terms of location, age, gender, position, and other personalities that affect their purchasing decisions.

Creative content

Content creating is the most crucial part of your marketing campaign. You cannot keep your followers unless you feed them compelling content.

The truth is that the majority of users on social media expect high-quality visual items on their smartphones. The more exciting and attractive your content is, the more visitors you will have.

Especially, if your target audience is mainly Generation Z, you need to think of funny and cool pics, videos, Gifs, Info-graphs, and Lives. Based on Social Tradia, even famous influencers who cannot create exciting posts will lose their followers.

User-generated posts

It is recommended to keep sharing one post each day to keep your engagement rate high. Of course, creating such an amount of perfect content might be difficult. You can try user-generated content to tackle this problem. By this approach, you can make your followers feel that they are part of your brand story.

For example, if you have a restaurant, you can ask your customers to post Live videos while eating at your place. It would be useful to offer a discount for the best videos. By this method, you can get more engagement rates and shares on social media.

Locality

Many small businesses are limited to a certain city or region, and they are barely known at the national or international level. So, you need to take advantage of local bounds to boost your business.

For example, you can mention every important event of your region or country on your social media account. By this approach, you can win the respect of local people and encourage them to buy your products/services.

Engagement

Try to appear like a friend rather than a marketer when engaging with your followers. Because many people, especially in small towns, do not want to interact with a selling bot. You need to engage with them at a personal level to make them feel you are just like them.

Also, pay attention to the time of engagement. It is well established that the best time for engagement is immediately after posting. If you schedule your posts exactly, you can expect that the majority of your followers view the post soon after sharing. So, if you respond to them at once, you can build strong customer loyalty and make them keep buying from you.

Moreover, you can ask influencers to engage with your audience and become your brand advocate. As you might not have a considerable marketing budget, try to collaborate with Nano-organic-influencers. They are highly-engaged and usually seem more genuine.