How Technology is Escalating the CBD Industry

The CBD industry is absolutely vast and is only predicted to get bigger in the near future.

15:19 10 November 2021

The CBD industry is absolutely vast and is only predicted to get bigger in the near future. You can simply look at the statistics to understand what a powerhouse CBD is proving to be. In 2020, the global CBD market size was valued at $2.8 billion. It is estimated to expand at a compound annual growth rate of 21.2% from 2021 to 2028. This is partly because of the slow decriminalisation of CBD worldwide. More is being understood about its potential benefits, and so its stigma is starting to dissipate. However, credit also has to go to the world of technology, which has assisted in CBD’s worldwide expansion and has helped it grow at such an impressive rate. But what is CBD, and why has it taken the world by storm?

 

CBD

CBD — or cannabidiol — is one of over one hundred compounds originating from the Cannabis sativa plant. CBD can be found in the stems, flowers and leaves of the plant. It is becoming well-known as more people are exposed to its potential benefits and viability as an effective natural supplement.

 

CBD is often confused with Tetrahydrocannabinol (THC), the psychoactive compound derived from the same plant. This relation causes many to think that CBD must also be controversial. But, they have numerous substantial differences and so shouldn’t be viewed as in the same category. While THC has a psychotropic effect and can give its users a ‘high,’ CBD, on the other hand, cannot. Furthermore, evidence has suggested that CBD may actually reverse any psychotropic effects caused by its cousin compound, THC.

 

Therefore, much of the reputation that CBD has shouldered has been unfairly given. Still, fortunately, this is beginning to subside as more people are discovering the truth about its potential advantages. No matter if it is in the form of the best CBD gummies, soft gel capsules or a tasty CBD drink is thought to be a beneficial and organic supplement that can help bring a sense of balance to its user and encourage the body’s homeostasis.

 

How Technology Helps The CBD Industry

Now, let’s consider several ways in which technology has helped propel CBD into success:

 

Better Quality CBD Products

Both individuals and companies are now incorporating technology in order to cultivate stronger strains of cannabis plants. It is no secret that when a cannabinoid product is ingested, only 10% of the concentrate from that product is absorbed by the body. But, with the help of technology, farmers and companies are using technology to encapsulate the chemicals found in cannabis plants, thereby improving the efficiency of the CBD products themselves. Because the CBD molecules are encased, they can overcome cell membranes, ensuring that the compound is not filtered. This ensures that the majority of the CBD is preserved during the cultivation of the Sativa plant.

 

Why is this significant to the CBD industry? At the end of the day, the more effective the CBD products, the more interest they will receive. They’re fulfilling the supply for the ever-increasing demand with more effective products.

 

Technology-led Cannabis Farming

Because of the recent explosion in the CBD industry, there has been a rush of new and advanced technology relating to cultivating plants. Technology has proven to be vital when farming cannabis plants because of the intense demand, and it is obviously much quicker than doing so by hand. In recent years, scientists have smartly devised revolutionary biotechnologies that ensure that the Sativa plants grow both fast and effectively. Not only this, but they also ensure that the plants grown by companies and farmers are of premium quality, making it possible to produce CBD products of a high calibre. Scientists have even discovered a way to plant cannabis seeds using technology!

 

Technology-led farming is an excellent progression for the CBD industry. Not only does this technology allow the plants to grow quicker, but it also makes sure that the CBD is of high quality, making life easier for everyone and allowing a quick turnaround, decreasing costs but increasing production.

 

High-tech Extraction

CBD products are not cheap, and it is largely down to cultivation and extraction process difficulties. CBD manufacturers use a CO2 extraction process to form CBD via a rosin press to optimise the process. This is designed to heat and cool the compound quickly. While this has proven to be a valuable technology (the average rosin press can apply 1,000 pounds of pressure and create an excellent product!), some companies are working on presses that can add yet more weight to optimise the CBD production process even further.

 

Artificial Intelligence (AI)

The future of online marketing is data science and big data, and CBD products are no exception to this. With AI, it is possible to collect a large amount of information about CBD customers, such as their preferences and buying habits. With that information, you can be informed of which products to improve, which to remove entirely, and get a greater understanding of which products have the most demand in the online world. AI is also efficient at helping scientists to analyse commercial trends. AI is hugely helpful as it can help businesses to understand their consumer and what they really want.

 

Final Thoughts

The CBD industry continues to develop at a rapid rate. As it progresses, so does the technology being used by the industry. Technology has and will definitely continue to influence the CBD industry over the coming years. It is believed that the technology even has a substantial say in how well the CBD industry will perform in the future. But for now, all we know is that CBD and the latest tech are a match made in heaven, helping to propel CBD right into the forefront of the wellness scene, both efficiently and productively.