How is reverse image search useful?

The age of the digital world we are living in is more of a visual presence than anything else.

23:39 12 January 2023

The age of the digital world we are living in is more of a visual presence than anything else. However, considering something original may require lots of effort while most are fake, forged, or far different from reality. To find out the fakeness and sometimes the percentage of fakeness can be identified using reverse photo search. The search is done using images often taken as a source to find out who has used those images. 

How reverse image search is useful for all of us?

A simple reverse image search is no different from a traditional textual/keyword/query-based search. We use an image as a search query and use a search engine slightly different to find out the results. However, the purpose of finding relevant images may be different, and may everyone not need it everywhere. 

However, there are people like me who choose to perform reverse image search every day, because we use images excessively. And I believe most of us who are unaware of such a service may use it every day, especially if we know how effective this service is. 

Let me explain here why someone should always use reverse photo lookup to understand the originality of the image we are using in our next campaign. 

Track the image we are using on our website/blog/campaign/ profile. 

Let's read how effectively one can do this.

If you are an owner of a website/blog/campaign/profile or someone who is in the management of such things then using free or paid reverse picture search is the best thing to use. The tools are usually free, thanks to the tools like TinEye, Google images, and reverseimagesearch.sc which are offering free reverse searches without putting a limit to the number of searches.

So if you are someone whose images are being widely seen, please assume that they will be re-used sometimes using your reference and most of the time just copying the content. With the help of reverse image search, you can easily track where and who is using those images or content and in which way. After that, you will have the authority to have legal action taken against such people or just by passing them.

Also searching for the images and seeing the number of places the image is placed can help you calculate the traction or impact of the campaign you have used. This can help you measure the success of your social media campaign.

Especially if the post is being shared in other languages, giving you a clear hint on how your image is being translated or used in other languages' media profiles. Reverse image search will help you find out if your content is simply reused and translated into other languages. This way you can see how these websites are putting a positive impact on what you have written or captured or just re-editing the images and taking all the credit.