How Can An IP Address Influence SEO Of Your Website

You might not know, but your Internet Protocol Address or IP Address impacts your search engine optimization too.

13:01 10 April 2019

Before we move on this topic, you first must know details about IP.

An Internet protocol address shows a string of numbers which are between 1 to 3 and are separated with dots instead of commas. Basically, these numbers show the device which is attached to a computer network or the internet. IP addresses can be called those codes which enables all the devices such as phones, and computers to talk with each other online regardless of their location. The number of IP address ranges between 0 to 255.

Because they identify not only the host of the server but also their location, this means that we all will not be able to receive or send any of the details anywhere online without it. As no system can receive as well as send anything if they have no idea where they are supposed to convey that information. Will not be it similar to throwing a blank envelope in a mailbox? In simple words, without having an IP address, you will not be able to use the internet.

Web pages also comprise of IP addresses which are given to them by their host servers. A webpage can either have a dedicated IP address or it might share the same IP address with other web pages.

If you don’t know how you can see your IP, then there are many online tools like Test Internet Speed tool that enables you to look at your address.

The SEO Impact of Your IP Address

If we talk about the direct effect of IP address on your SEO, then it is significant.

However, it was believed that if you share your IP address with a webpage which has a very low reputation on the internet, then Google might penalize your webpage. As if the server itself is the black hatter and scammers then it will be effortless to backlist the whole server and the ones who are innocent also get negatively affected.

Obviously, this is not the case which works. You can quickly change the IP addresses, and the ones who are spreading hate will simply move if their host server gets blacklist by the search engines like Google. However, if you have an IP address which is a dedicated one, then it actually does affect your SEO.

SEO Advantages of a Dedicated IP Address

If you own an IP address, then it becomes easy to set up a prove SSL certificate. You might have an idea that search engines especially Google prefer web pages which have their SSL certificates. Till 2007, the web pages which were sharing their IP addresses with other sites were not allowed to get their SSL certificates.

Not only the certificate but a dedicated internet protocol address can make the performance of your page better. This kind of address enables the data to load at a fast pace as compared to the shared IP address. As a result, your audience along with Google arrives on your page faster. Moreover, local servers also help your search engine optimization because the physical distance can affect the webpage loading period.

Drawbacks of Shared IP Issues

You can find different hosting providers who give the services of “dedicated hosting,” “WordPress hosting,” and “web hosting.” While deciding which service you must choose, you must have to check the number of shared hosts that an IP has.

The IP address which is a dedicated one comprises of a single site whereas online hosting offers the ones which usually have been 10-80 % shared as this makes the hosting places quite affordable.

The websites which are large and the ones who are selling different goods or services most of the times use a dedicated IP because these kinds of web pages require the bandwidth to handle a vast amount of traffic.

The Bottom Line

Generally speaking, your IP address, whether it is a dedicated one or a shared one, will not have a drastic impact on your SEO attempts. However, you are recommended to use a dedicated one as it comprises of secure advantages and provides you with different deals. Plus, you can keep checking details related to your address through What is my IP which will help you even more in enhancing the performance of your page.


For more information, please visit our site: https://smallseotools.com/internet-speed-test/