How AI is Transforming the Media Industry

The use of AI in the media and entertainment industry is already helping media companies improve their services and enhance their customer experience.

15:25 22 September 2022

The media industry is undergoing a digital revolution. These changes have become necessary due to changes in user behavior, the way customers interact with a business, and how they consume products and services. This has caused companies in the media vertical to adjust to these changes and deliver content to retain and grow their audience through AI with help from data annotation outsourcing. 

 

The use of Artificial Intelligence in the media and entertainment industry is already helping media companies improve their services and enhance their customer experience. AI technology-based applications can help companies deliver quality media content efficiently and strategically and attract consumers to drive higher business value. AI in media and entertainment represents huge opportunities for companies who are prepared to invest in long-term, viable solutions.

 

Areas impacted by AI and automation. 

 

Eliminating Manual Tasks 

When media companies produce new content, there is a lot of manual and time-consuming work that needs to be done before the content can be delivered to the consumer. For example, think about the work involved in adding subtitles. This would involve a person listening to the content and manually transcribing the words they hear into text. An AI system that has been trained with audio annotation can automate such tasks. 

 

Cognitive AI

Cognitive technologies (AI, ML, and NLP) facilitate turning insignificant, unstructured pieces of user information into structured, correlated, and meaningful data are putting them into multiple categorized databases for the advantage of the companies providing unique insights for better customer engagements, improved and attractive targeted content and higher monetization.

 

AR/VR

AI helps develop AR/VR interactive content based on the storyline and themes for content, gaming, and events. The 360° view of the live event is captured and enhanced using AI techniques to give viewers the feel of the “live” event. AI enhances the personalized shopping experience. It also facilitates the creation of VR sports events, fantasy leagues, and proactive engagement of viewers resulting in predictive merchandise options for the organizers. AI provides predictive analysis (pitch report, weather report, team report, crowd report) to organizers.

 

AI is applied to movies to conduct visual analysis that tracks emotions alongside audio analysis of music and tone of voice.

 

The AI-based AR/VR kiosks at malls, airports, and other prominent places are drawing customers to ‘feel’ the products and services. Development of VR content for live events, reality shows, and food shows based on AI garners more eyeballs. 

 

Real-time Streaming

Real-time streaming is useful for the broadcaster/transmitter and the customer. AI helps in real-time customization, packaging, and transmission of content, enriching the viewers’ experience. It also facilitates improved Ad sales through targeted ad insertions. The digital billboard replacement solutions maximize ad revenues from live sports events.

 

There are a Lot of Benefits Media companies Can Gain From AI.

Media companies need to not only adapt to the new AI technologies coming out but also harness the power they bring. If your company is working on an AI solution and requires data annotation work to be done which is very time-consuming and costly to do in-house, which is why a lot of companies choose to hire an outsourcing provider to do such work.