How AI is Changing The iGaming Industry

In the age of smart technology, AI is progressively becoming more useful to numerous industries and iGaming isn’t an exception.

08:55 14 August 2023

In the age of smart technology, Artificial Intelligence (AI) is progressively becoming more useful to numerous industries and iGaming isn’t an exception. In recent years, online casinos and sportsbooks have adopted various technologies to enhance the experience of those players looking forward to trying real online pokies, poker and baccarat or placing bets on the latest football match. Numerous providers use algorithms powered by AI, which is a computer system specifically designed to perform tasks typically associated with human intelligence. 

In what follows, we look at the various ways in which AI is transforming the iGaming industry. 

A more personalised experience

Similar to video games, there are multiple casino game themes and genres characterised by distinctive features and themes. AI can help players discover new games of their favourite genre by analysing which titles they frequently access and how much they gamble. This data is used to generate predictions that can make the experience more personalised. 

Enhanced safety

Cyber attacks are more and more frequent nowadays and several betting sites, such as BetMGM, DraftKing and Fanduel have battled issues with data breaches. Experts warn that data breaches and cyberattacks will worsen for iGaming platforms and other digital service providers.

Online casinos and sportsbooks are already adopting two-step verification and face recognition technology to ensure players’ information remains secure and out of cybercriminals’ hands. 

AI is also able to detect harmful game patterns consistent with gambling addiction. Patterns like billing history and betting performance help the platform identify addictive behaviour before it becomes problematic. 

Efficient customer support 

According to recent statistics, about 23% of customer service companies are currently using AI chatbots, and 80% of people have interacted with a chatbot at some point in their lives. With 24/7 customer support as a prerequisite of reliable iGaming platforms, it’s no wonder that more online casinos and sportsbooks are adopting this technology. 

AI-powered chatbots are programmed to reply to players’ queries and solve their issues in a timely and polite manner, akin to a human being. 

Better detection of cheating 

While some players may research helpful strategies to improve their odds at slot machines or poker, a few may attempt to cheat or manipulate game results. As AI scans huge quantities of data, it can detect irregular game patterns and help gambling platforms identify scammers and fraudsters. 

Potential downsides

With AI designed to replicate human behaviour, we can expect the technology to take over traditional jobs, such as customer support. While some iGaming providers have argued that AI adoption will generate a higher demand for engineers and programmers, this may not be the case. After all, AI allows for programs to program each other. 

And, while AI is used to enhance iGaming platforms’ security and detect suspicious activity, it can also be used by bad actors in order to cheat and cause harm. 

To conclude 

Artificial Intelligence is here to stay. More and more iGaming platforms are adopting AI for various purposes, including a more personalised gaming experience, enhanced safety, efficient customer support and better detection of fraudulent activities.