Heineken aim to expand through ‘Tiger’ beer after successful bid

Brewer Heineken look set to gain Asian breweries over stiff competition...

13:51 19 September 2012

The third largest brewer in the world Dutch group Heineken, are expecting to take over Asia Pacific Breweries who are responsible for ‘Tiger’ beer. This apparently comes after months of pursuing the action.

 

A Thai rival has supposedly claimed to support Heineken in the latest move to control Asia Pacific Breweries.

 

Reportedly TCC Assets and Charoen Sirivadhanabhakdi's ThaiBev agree with Heineken being sold the company Fraser and Neave's slice of Asia Pacific Breweries.

 

A statement released on Tuesday revealed that the Thai companies and Heineken will not pursue an offer for shares in Fraser and Neave.

 

There have been many offers for Fraser and Neave and Asia Pacific Breweries, but as reported by Reuters the Thai and Dutch brewer have ended their competition against each other. Heineken is believed to have offered under £3billion. 

 

It is understood that shareholders will meet to vote on the topic on September 28th.

 

‘Tiger’ beer was first launched in 1932 and became Singapore’s first locally brewed beer. As a bottled pale lager, ‘Tiger’ is branded in at least 60 different countries around the world.

 

The beer has also made progress stretching its reputation and image to the world of football.