Hdac Blockchain Adverts

Hdac, one of World Cup’s most technologically-friendly adverts, shows off the potential capabilities of blockchain technology.

13:49 22 June 2018

One of the adverts that is often shown on ITV’s World Cup 2018 coverage is Hdac, a technology product from a South Korean company that shows off the potential capabilities of blockchain technology, which has been dominating news headlines for the past few months.

 

The advert, which is shown on both ITV and Eurosport, shows a family home where many of the appliances are able to talk to each other and operate using the magic of blockchain.

 

Hdac, which stands for Hyundai Digital Asset Company, it part of the Hyundai chaebol group, one of the three biggest conglomerates based in South Korea. It is “an IoT contract platform based on blockchain, that not only exchanges but also restricts the usage of connected devices.”

 

On its website, Hdac says, “we are creating a more innovative future,” adding that, “the technological philosophy underpinning Hdac is to dramatically improve M2M transaction environments daily: all transactions should be seamless and easy.”