Gold Showroom In London

Bullion broker Sharps Pixley’s high-security gold store will open at 54 St James Street.

19:30 23 July 2015

A gold showroom will open at 54 St James Street in London, on the heels of the gold price slipping to a five-year low. Bullion broker Sharps Pixley will offer small gold gifts starting at £40 but provide customers with options to spend £25,000 on a kilogram gold bar that is about the size of an iPhone.

 

Chief executive Ross Norman, said: “You’re working in the global capital of trading in gold and yet gold isn’t visible on the high street. Our mission is to make gold visible and accessible. Most of our clients are foreign, Russian, European, Indians. Britons don’t really get gold.”

 

He added: “Our look and feel is quite bling, I have to say - serving Middle Eastern clients - so we’ll look a little bit odd next to those crusty old boys in those clubs, but they’ll get the picture eventually.”

 

Norman said the firm would be appealing “more to the wealthy foreign element in London”. He said: “It is a slow process to get British people to understand it has a role to play. It’s a form of insurance.”