From Pixels to Profits: The Business of iGaming and Its Lucrative Revenue Models

Thanks to advancements in technology and the worldwide web, iGaming is becoming more popular than ever, online gaming has blown up in recent years.

21:01 04 September 2023

Thanks to advancements in technology and the worldwide web, iGaming is becoming more popular than ever, online gaming has blown up in recent years a lot. This entrepreneurial endeavor has turned into an incredibly lucrative industry. But what exactly contributes to the immense profitability of iGaming?

A Brief Overview of the iGaming Industry

Everything from online casinos to sports betting and poker all falls under this exciting industry known as iGaming. With the accessibility of smartphones and fast internet connections, the popularity of iGaming platforms is skyrocketing. An astonishing figure of $94.4 billion is projected as the global online gambling market by 2024. The expansion witnessed in this sector can be credited to various factors. Technological advancements, regulatory shifts, and a rise in consumer trust - all play a role in this expansion.

The Revenue Models of iGaming

Within the iGaming industry, there are various revenue models that present unique advantages and challenges, and here are some of the most popular ones:

The House Edge

This is the most traditional revenue model in the iGaming industry. The house edge is the advantage that the casino has over the players. It is a percentage that represents the expected profits the casino will make over a long period. For example, if a casino game has a house edge of 5%, it means that, on average, the casino expects to make $5 for every $100 wagered by players.

Affiliate Marketing

This involves partnering with other businesses or individuals to drive traffic to the iGaming platform. Online casinos and sports betting platforms find the affiliate model particularly popular, as it allows them to pay commissions based on either the number of new customers brought in or the revenue generated by those customers.

White Label Solutions

In this model, a complete platform is provided by an iGaming company or an online casino game provider to other businesses, ready for immediate use. This inclusive platform consists of essential elements including games, payment systems, and licenses. The client can then brand the platform as their own and market it to their audience.

Freemium Model

In this model, the basic version of the game is offered for free, but players can purchase additional features, items, or currency to enhance their gaming experience. Making it increasingly popular, mobile games and social casino games have embraced this model.

Advertising

Just like other online platforms, iGaming websites can also generate revenue by displaying advertisements in the form of banner ads, video ads, or sponsored content.

Challenges and Solutions

Although the iGaming industry presents attractive prospects, it also brings forth its fair share of obstacles. Among these obstacles lies the issue of regulating and licensing iGaming platforms: each country has its own set of regulations, making it a time-consuming and expensive endeavor to acquire a license. However, this can be overcome by partnering with a white-label provider that already has the necessary licenses.

In addition to other obstacles, competition is a major hurdle in the iGaming industry. With numerous players vying for attention but providing similar games and services, companies must adopt strategies to differentiate themselves. They should have an appealing design alongside unique games, and excel at customer service.

Within the iGaming industry, problem gambling poses a major concern. In order to address this, companies must place responsible gambling at the top of their agenda. It includes implementing preventive measures and offering support to those who are impacted by this issue.

Final Thoughts

The iGaming industry is a lucrative business with several revenue models to choose from. Whether it's through the house edge, affiliate marketing, white label solutions, freemium model, or advertising, there are numerous ways to generate profits. To establish a profitable and ethical iGaming business - acknowledge the obstacles at hand and devise effective strategies to overcome them.