Five Reasons Why You Should Start With SEO In 2021

SEO what these three magical letters mean. As a specialist, I practically stand up with it and go to bed with it.

11:13 08 February 2021

During working days, I optimize for my clients, and in my free hours, I am still assessing websites on my mobile devices for their SEO performance. For example, I have noticed that I have not made an online purchase for years on a website where the SEO is not in order. It is a catch-all term that, together with SEA(Search Engine Advertising), has dominated the world of online marketing for years. And yet, it is also a concept that is not seen equally positively by everyone.

 

I agree; SEO is not always rosy and moonshine, but it is the key to online success. Is outsourcing SEO among your good intentions, or are you curious about what it can do for you? Let me inspire you with five powerful arguments to start with SEO in 2021.

 

1. With SEO, You Are Visible Where Your Potential Customers Are

 

Like it or not, traditional marketing has lost its power to digital marketing. Advertising on television, radio, or print - such as newspapers - is increasingly fading, and online advertising on internet giants - such as Facebook and Google - is becoming increasingly popular. A few years ago, you searched the newspaper for exciting vacancies, and Google is now the start of your search. And where you used to send postcards from your holiday address, you can now directly post your holiday photos on Instagram.

 

The internet has spoiled us and turned business upside down. People today are more likely to visit your website instead of your physical store. Online shopping has been on the rise for years.

 

The corona crisis in 2020 has only fueled this more. In the second quarter of 2020, the number of internet sales in the retail trade increased on average by no less than 56% compared to the second quarter of 2019. The highest growth ever measured!

 

Where Your Customers Are, You Have To Be There:

 

That is precisely why it is essential to be visible where your potential customers are: in the Google search results. But how do you get higher in Google, and how do you become visible? That's where SEO comes into play. We do not give any guarantees, but our goal is to achieve top positions in Google with relevant keywords. Top positions so that potential customers visit your website faster and your number of visitors will increase. More visitors means a greater chance of conversions and thus more sales.

 

What I want to say with this is: what are you waiting for? At the moment of reading this, there are dozens, hundreds, maybe thousands of potential customers looking for your product (s) or service (s). Especially in the current corona era in which we live, online is more important than ever before. By outsourcing SEO, we can help you turn these potential customers into real customers. Because where your customers are, you have to be there.

 

2. Organic Traffic Is Responsible For The Most Website Visitors.

 

SEA (Search Engine Advertising) and SEO (Search Engine Optimization) is not only very similar in terms of abbreviations and meaning, but the difference is also not clear to everyone. Put: with SEA, we are talking about the ads you see in the Google search results, and with SEO, we are talking about the organic results you see in the Google search results. Suppose you search Google for 'Online marketing agency Sneak.' You will then receive several results. You will see results with a box 'Adv.' stand; this is SEA. We call the ten results in between the organic results, that is, SEO. And let the organic results take care of the most website visitors.

 

According to a 2019 study by BirghtEdge, an average of 53.3% of website visitors is organic traffic. This makes it even ahead of all other possible traffic sources added together (direct, paid, referral, and Social traffic) (47.7%). Also, webshops note that 49% of consumers base their buying decision on search results. 19% even indicate that search engines such as Google influence their buying behavior the most. Isn't it time for you to join us in the SEO boat?

 

3. SEO Helps Boost Your Brand Awareness

 

Not the first advantage that we as specialists or you as an entrepreneur thinks of, but SEO can undoubtedly contribute to strengthening your brand awareness. Unless you have a company called Coolblue, It is unlikely that you have top-of-mind awareness with every potential customer when it comes to your products and services. By being visible for search terms related to your product (s) or service (s), you ensure more visitors and, therefore, more brand awareness.

 

Higher rankings in search engines are also associated with greater credibility in the search term or terms in question. If you want to increase your company's online findability and look for a search engine optimization agency, you will undoubtedly read up online. The chance that it absorbs you contact a company that is only on the second page let alone three of the top 10 the page is already pretty nil. You want to be visible on that first page. That's where the magic happens, especially since it is also a best practice in this case.

 

Remember:

 

You want to be visible on that first page. That's where the magic happens.

 

4. SEO Affects Almost Every Aspect Of Your Business (online and offline)

 

I just mentioned it; SEO is more than just getting better online findability. It affects a large number of things within your company. We call SEO the smartest marketing investment you can ever make.

 

First of all, SEO's implementation plays a significant role in the (online) reputation and how visitors perceive your website. With SEO, you can attract (new) visitors to your website, who, of course, you also want to make a customer. Being visible is 1, being relevant to what the visitor is looking for is 2. And that relevance determines how your website and (online) reputation are ranked.

 

Second, SEO influences buying decisions. We have already mentioned this before. We dare to say that you can assume that you will generate more sales or leads by the excellent SEO implementation. After all, the organic search results in Google are free without having to make additional investments.

 

We also know from experience that an increase in website visitors (to which SEO has contributed) leads to more positive findings of your product (s) or service (s). Findings that are shared both online (reviews) and offline (word of mouth). And these are perhaps the most reliable and most important forms of advertising today.

 

5. SEO Improves Your Website. Always.

 

Every hour and every dollar you put into SEO is well worth it. If you stop using SEA, your ads will no longer be visible in the search engine from one day to the next. The advantage of SEO is that your activities are not or hardly lost.

 

Sure, top positions are no longer just achieved without the help of search engine optimization. After all, competitors are not sitting still, and in the world of online marketing, one person is dead the other his bread. Still, with the euros or hours you spent on SEO - if all goes well - you have worked according to Google's guidelines. Think of good web texts, obtaining online authority, and optimizing technical aspects. Work that Google's algorithm will keep indexing, at least until the algorithm is drastically changed or replaced.

 

SEO May Be The Smartest Marketing Investment You Can Ever Make.

 

If you invest in SEO, your online findability will likely increase. It will get you newer and hopefully returning visitors. Visitors who ultimately lead to conversions or sales at your company. And don't you want them to do that to you instead of the direct competitor? A slightly better meta description (description in Google), a position higher in Google, or more conversion-oriented text can already make the difference.

 

The Smartest Marketing Investment Ever:

 

These were just five reasons you should start with SEO in 2021, but search engine optimization has many more benefits. However you get used to it, your company cannot do without SEO in 2021. Thanks to COVID-19, being visible in the right (online) places, more brand awareness, and a higher number of conversions/sales is perhaps more critical than ever before. SEO offers it all, provided it is done correctly. So don't miss the opportunity to grow your company two, three, or four times as fast.