Facebook Tracking Rainbow Profile Pics?

Facebook may be tracking the number of people to see which of them and how many of them support same sex marriage

19:16 01 July 2015

Facebook is likely to be tracking which people have used rainbow-coloured profile pictures to see those who show support for same sex marriage. Although there’s no confirmation that the site used the method as part of an experiment, it does not seem to be denying the speculations. 

 

The social network allowed users to change their profile pictures using the easy to use tool on its sites. This is the first time that Facebook has built a tool expressly to let people support a political campaign. 

 

Meanwhile, Facebook has already denied that it was tracking people for an experiment or test and that any information gathered will be used for serving ads. 

 

“This was not an experiment or test, but rather something that enables people to show their support of the LGBTQ community on Facebook,” it told numerous news sources. “We aren’t going to use this as a way to target ads and the point of this tool is not to get information about people.”